Posted on September 10, 2020
The Importance of a Cross-Channel Social Media Strategy
The world of influencer marketing is fast-paced and at times unpredictable as 2020 has undoubtedly shown us. At the beginning of the year, TikTok was on the rise as the most popular and fastest-growing platform. It was being lauded as the next ‘big thing’ and now it is being banned in countries around the world. […]
Posted on May 30, 2020
Influencer Marketing for Shopify Merchants: Tips to Increase Sales Through Instagram
With over a million active websites, Shopify is one of the biggest names in the world of eCommerce. It enjoys a huge market share (about 20%) and is most popular in English-speaking countries. Hence, it doesn’t come as a surprise that influencer marketing on Instagram for Shopify merchants is a hot topic. We’re going to […]
Posted on March 24, 2020
Innovative Influencer Marketing Strategies
Influencer marketing has become a multichannel discipline. It is one of the top investments for many of the world’s leading brands. This practice has become extremely popular and it has evolved past simple sponsored posts on social media. This is in large part due to the fact that influencer marketing is becoming more measurable. More […]
Posted on December 11, 2019
Influencer Marketing and Christmas What You Need To Consider
The shopping rush of Black Friday and Cyber Monday may be out of the way. But now it’s time to strategize your influencer marketing campaigns for December, Christmas, and the New Year. Today, scrolling through social media feeds has become similar to strolling through a street full of shops when it comes to finding gift […]
Posted on October 08, 2019
The Best 5 Ways A Brand Can Use Instagram Stories
Ever since Instagram introduced stories in 2016 they have steadily risen in popularity. Becoming the dominant Instagram channel with 500 million people viewing their stories daily. Instagram stories have become the best way for brands to reach new users. Promote their business. And get noticed in their fans’ feeds. Over 60% of people first learn […]