Posted on November 10, 2020
Ways Influencer Marketing Has Changed In 2020
2020 has certainly been a rollercoaster for influencer marketing. Countless campaigns and sponsorship deals were delayed, suspended, or outright canceled in the wake of the COVID outbreak. Leaving the world with uncertainty, especially from an economic standpoint. Some may even have said that the era of influencers is over. However, as the year went on, […]
Posted on September 27, 2020
The Dos and Don’ts For Getting Started With Influencer Marketing
In the vast sphere of social media and wireless marketing, it’s no wonder that influencer marketing has become the most reasonable choice for promoting brands and companies. Influencer marketing is a form of symbiosis between old and new ways of marketing promotions. It uses celebrity acceptance to promote the company/brand to a large group of […]
Posted on September 14, 2020
Using Social Media Trends to Benefit Your Business
The stay-at-home orders and lockdowns these past few months have been crucial for social media content. Influencers and users have had more time on their hands, while many businesses were going digital too. It’s prime time to buckle up for a fresh wave of social media trends and content. Many of the social media trends […]
Posted on July 30, 2020
Good vs Bad Followers
One of the most important metrics brands use to apprise influencers they’re considering working with is their follower number. However, the number itself isn’t a good indicator of whether a partnership will help the brand reach its goals. When analyzing an influencer’s following it’s important to make the distinction between good and bad followers. It’s […]
Posted on April 28, 2020
4 Steps You Can Take To Help Protect Your Small Business
Containing the coronavirus outbreak has been at the forefront of everyone’s mind these past few months and countries throughout the world have implemented restrictions aimed at slowing the spread of the deadly virus. Small business owners have found themselves facing an uncertain future and figuring out the next to protect their business is no easy […]