Posted on November 10, 2020
Ways Influencer Marketing Has Changed In 2020
2020 has certainly been a rollercoaster for influencer marketing. Countless campaigns and sponsorship deals were delayed, suspended, or outright canceled in the wake of the COVID outbreak. Leaving the world with uncertainty, especially from an economic standpoint. Some may even have said that the era of influencers is over. However, as the year went on, […]
Posted on July 09, 2020
Businesses In The Post-Pandemic World
We’re already more than halfway through 2020 and most of the world is still trying to get through the pandemic. Private businesses have been stifled heavily since the pandemic arose, making the economy shrink. If one thing’s for certain, it’s that times are a-changing, and so are businesses. So if you own a business or […]
Posted on May 12, 2020
The 3 Main Steps for Creating the Best Curbside Pickup Experience
What used to be an added perk has transformed into a necessity as the curbside pickup experience becomes the new standard during the pandemic. With most of us trying to avoid as much physical contact as possible, temporary physical store closures and social distancing measures in effect delivery and pickup services are seeing a huge […]
Posted on April 14, 2020
Social Media Influencing During a Pandemic
Once all of this is over (and it will be—humans have weathered greater storms and bigger pandemics in the past), there’s one medium that will largely shape how people remember this pandemic. Just like we rely on photos from museums to experience past pandemics, social media will serve that role for future generations. And the sooner […]
Posted on April 09, 2020
Responsible Marketing During A Pandemic
In times of crisis, it’s important for brands to make changes to their marketing strategy. Changes that will reflect and address these sensitive times in a thoughtful and responsible way. It’s a tough and confusing time for businesses and customers alike. Creating the right marketing approach could help your brand avoid mistakes, make the right […]