Posted on December 16, 2020
Where is Influencer Marketing Heading in 2021
So what does 2021 have in store for influencer marketing? We have come up with 7 directions influencer marketing will be heading in 2021 based on our gathered intel and our business projections. 1. Influencer marketing on social media will grow significantly on a global scale More and more brands and advertisers are redirecting their […]
Posted on July 14, 2020
Exploring Platforms: Using Twitch to Stay Connected with Customers
We’re halfway through 2020, and the world has undergone a dramatic shift due to the impacts of COVID-19. As of early March, most schools were shut down, businesses implemented work-from-home policies, and many entertainment events were postponed or canceled. With most of the world now living, working, socializing, and enjoying entertainment online, brands and businesses […]
Posted on July 13, 2020
6 Tips for Selecting an Influencer Marketing Agency
We already know that influencer marketing is a reliable way to market products and services. We covered the benefits of working with an influencer marketing agency the other day. So today we’re going to offer up a few tips on selecting an influencer marketing agency. There are several influencer marketing agencies out there. And while […]
Posted on November 04, 2019
This Is Why Restaurants Like Working with Influencers
Social content and consumer behavior go hand-in-hand. There are surveys that show how deeply social content “influences” consumer habits and online shopping. For instance, 71% of people are likelier to buy something after they read something good about it online on social media. The stats are no different when it comes to the dining-out scene. And that’s […]
Posted on November 01, 2019
Using Facebook for Influencer Marketing
Poor Mark of the “Social Network” is still recovering from the Cambridge Analytica scandal—Alexandria Ocasio-Cortez questioning him just days ago. [update: it has now been a few years since the whole scandal inquiry went down] When the news broke and we all witnessed Zuckerberg go through a lengthy, grueling trial, many thought that the era […]