Posted on September 26, 2023
Social Media Organic Reach Decline: The Defensive Strategy
Social media platforms’ algorithms are constantly evolving, and as a result, organic reach is increasingly becoming difficult to achieve. Platforms like Facebook and Instagram have introduced algorithms that prioritize content based on factors (like relevancy, engagement, and user preferences). It’s for a good reason: These algorithmic changes make these social media platforms’ advertising options more […]
Posted on December 26, 2021
9 Social Media Platforms that Pay Creators for Creating Content
These days, anyone with a decent following on social media can be an influencer but it’s not the same as being a content creator. You’ll be a content creator only if you ‘create’ content that hits the right chord with your audiences. While some content creators post content for fun, eventually it takes the form […]
Posted on September 23, 2021
Predictions for Social Media Influencer Trends in 2022
The pandemic has influenced the way we shop globally. What we buy, how we buy, and when we buy, everything has been impacted by the past year’s incidents. It has brought about a sequence of changes that are to continue post-pandemic as well. The way social media influencers work with brands is also going to change with […]
Posted on September 22, 2021
How Social Media Influencers Drive Trends
Social media influencers have altered the dynamic of conventional marketing and branding. Most consumers are unaware of the extent of influencers’ impacts on their decision-making. As the public grows in connection with their local celebrities and influencers, many brands tend to capitalize on the opportunities it creates. Here are a few ways social media influencers have […]
Posted on March 23, 2021
3 Social Media Trends That Never Get Old
Long gone are the days when the only way you could get the word about your favorite celebrity was by waiting for their televised interview or the front cover of a magazine. Now, with the help of social media, you can see your favorite celebrity going through their day-to-day chores anytime you like! Social media […]