Posted on September 26, 2023
Social Media Organic Reach Decline: The Defensive Strategy
Social media platforms’ algorithms are constantly evolving, and as a result, organic reach is increasingly becoming difficult to achieve. Platforms like Facebook and Instagram have introduced algorithms that prioritize content based on factors (like relevancy, engagement, and user preferences). It’s for a good reason: These algorithmic changes make these social media platforms’ advertising options more […]
Posted on April 29, 2021
How Do You Know Its Time to Invest In Influencer Marketing
Many perceive influencer marketing as chaotic with loads of challenges. However, that is far from the case. In fact, influencer marketing is consistently improving. And if you want to properly measure marketing ROI, then influencer partnerships and originality are the way to go. Brands and firms shouldn’t only target engagement because nowadays, data and measurement […]
Posted on December 04, 2019
Prepping for 2021: The Top Trends to Incorporate in Your Strategy as a Social Media Influencer
They say that forewarned is forearmed. And with the New Year being just around the corner, brands and businesses with foresight are right to look toward trends that will be big in 2021. And while we’ll continue to see several existing social media influencer trends carry on to next year, many new ones are expected […]