Using Facebook for Influencer Marketing | AFLUENCER BLOG

Home Blog Using Facebook for Influencer Marketing

Using Facebook for Influencer Marketing

Aaron Tylor

Afluencer SEO Guru

Facebook Website Home Page

Poor Mark of the “Social Network” is still recovering from the Cambridge Analytica scandal—Alexandria Ocasio-Cortez questioning him just days ago. [update: it has now been a few years since the whole scandal inquiry went down] When the news broke and we all witnessed Zuckerberg go through a lengthy, grueling trial, many thought that the era of Facebook had come to an end.

But has it?

On the contrary, Facebook continues to grow and progress like a rocket. In the second quarter of 2019, Facebook had 2.41 billion people using the platform for sharing, socializing, and connecting with people. And if there’s anything, this proves it’s that people love Facebook (even if the lawmakers don’t!). And that it is these people that clever brands know they need to target.

For in the hands of the right business owner, Facebook is actually one of the biggest marketing tools in the world. So how can you get the most out of influencer marketing to promote your products on Facebook?

Making a Facebook Influencer Page

Social Media Marketing: Facebook Influencers

You probably already know that making a Facebook influencer page is the first step in the marketing process. Make sure you’re getting the categories right (i.e., it’s a business page). Facebook pages also allow you to list your products: complete with their prices and details. It’s like building your website that can also double as a social networking platform—and that we think is great about Facebook.

Boosting Your Facebook Posts

Next, you must have noticed (if you use Facebook) that you receive on your newsfeed at times posts from pages you haven’t liked. These are “sponsored” posts from pages that pay Facebook a certain amount of money to “boost” their posts. As a result, even if people don’t know about your page or product, they’ll still get ads from your page. To put it otherwise, your online visibility will get a boost for an insignificant amount of money. There really is no greater market.

Taking Advantage of Facebook’s AI

Facebook doesn’t show you ads that are completely random. Let’s say a person had been searching for “wrinkles tips” on Google. Facebook will begin to show these people ads for “retinol” or “retinoic acids,” which are basically anti-wrinkle and anti-aging drugs. There’s a connection between what Facebook shows you and what it believes you want to see—and most of the time, its guesses are pretty much on-the-spot.

You can take advantage of this fact in your Facebook influencer marketing campaign by attaching the right labels to your products. And using the right keywords with the meta descriptions you’re adding to these posts.

Reaching Out to Facebook Influencers

Like Instagram, Facebook also has its fair share of influencers who have a huge following. Either through pages or their own profiles. With thousands of people following them, collaborating with these Facebook creators will ensure you get a bigger audience for your influencer marketing venture almost immediately. But you must be mindful of researching the influencer’s page and profile before to ensure that you’ve got the right person. Otherwise, imagine marketing cell phone repair parts through a food page!

Confused About Where to Begin?

Are you still confused about all of this Facebook influencer marketing business? And don’t know where to begin? There are other ways to reach out to influencers. Afluencer is one such platform that connects brands with social media influencers and helps both grow. You can begin by signing up or reaching out to us for more information.

Looking for a detailed guide to market your brand on Facebook? Then check this out.

GET ALERTS ON NEW PROGRAMS

 
 

RELATED POSTS

The Top-Rated Influencer Marketing Platform for Small Business 

If you’re a small business owner, you know the hustle. Every sale counts. Every customer matters. But how do you get your brand in front of the right people? Enter influencer marketing. It’s the secret weapon small businesses are using to level the playing field. But finding the best influencer marketing platform for small business? […]

 

Influencer Marketing Platform Reviews & Top 25 Rankings

For help finding influencers, do yourself a favor and go get an influencer marketing platform. After all, who wants to randomly DM influencers all day on Instagram? That takes a lot of time and, to be honest, it isn’t very effective. With a huge number of brands vying for attention, the competition is stiff, and […]

Best Practices for Working with Influencers: Proven Tips from Hot Brands

Working with influencers can take your brand from quiet to buzzing. But only if you do it right. Many brands dive in without a plan—and end up with missed deadlines, off-brand content, or awkward communication. Sound familiar? That’s where clear, proven best practices come in. We asked real brands to share what’s actually working for […]

STAY UP TO DATE ON ALL THINGS INFLUENCER!