The last few years have been full of talk about juggling work-from-home jobs and families. Who better to make a case for work/life balance and one-person enterprises than mom influencers?
Their feeds are a mix of all things that make up a well-balanced life—from cozy homes to experiential travel, children’s toys, healthy meals, and so much more.
In this list, you’ll find both moms with large audiences, as well as those with smaller, more niche audiences. Regardless of their circle of influence, these moms are advocates of good parenting, positivity, and fashion—and can make any product come alive with their vibrance and content creation skills.
With babies under their arms and brand deals under their belts, here are 15 mom influencers to Collab with.
Abigail Brady
Abigail Brady is a millennial mom working hard to stay hip and keep everything together. She refers to herself (lovingly) as the Hot Mess Mom Express. Her Instagram presence focuses on helping new parents navigate that process, sharing her lessons learned along the way. She often goes live and only promotes a highly curated collection of products.
Along with parenting, her roster of content topics also includes body positivity and mental health. Abigail has carved out quite a name for herself so far, with features in Washington Post and KUTV. Chock-full of authenticity, she continues to keep it real for her social media audience. Abigail is certainly a great fit for brands looking for mom influencers to encourage body positivity and a clear headspace.
Adria Comi
Adria and Athena is a mother-and-daughter team with an Insta following of 12k that documents the journey of (now) toddler Athena since birth. Based in Pennsylvania, Adria is a great partner for brands wanting to reach millennial-aged moms.
Adria’s feed is a mix of both portrait photography of her daughter and quirky reels that showcase her everyday endeavors. You’ll also find the odd product promo post tucked in there. These posts include past team-ups with brands such as L&M Tee Co., The Plant Club, and AdoreMe.
Alexandra Nicole Nolan
Alexandra Nicole is a mom influencer with 220k followers and a powerful message of taking the unexplored path in following your dreams. With features in Forbes, Yahoo News, and Influencive, this ‘unconventional entrepreneur’ uses IG to talk about all things kids, beauty, cooking, and DIY home decor.
Her feed is aesthetically personified. Her profile’s thumbnails regularly feature cozy home corners, ‘aw’-inspiring family pictures, and close-ups of her crystal clear skin—creating numerous collab opps.
A single mom who is currently pursuing a doctorate degree, this influencer does not hold back on her message of empowerment. Alexandra is also known to regularly collabs with brands that facilitate a ‘boss’ lifestyle. She creatively works products into her posts always making sure to tie them to at least one of her central content pillars.
Alena Shestakova
This Russian-American mom influencer endorses body positivity for mothers and often partners with brands that carry the same message. With a follower count of over 20k, this influencer frequently uploads images of her diverse travels around the world.
Her IG reels are a collection of messages of self-love, stunning home decor from around the world, and mini travel clips. Featuring stunning dresses in exotic locales, Alena is the ideal mom to partner with for body-positive fashion brands, gifting and home decor brands.
Alicia Trautwein
Alicia Trautwein is an autism advocate and motivational speaker from Missouri. She herself is an autistic mother with four children who have special needs. On her blog, Alicia gives special parenting advice and educates her audience about different neurodevelopmental conditions like autism and ADHD.
She has over 147k IG followers where she shares daily affirmations and creates awareness about neurodivergent disorders. She also talks about mental health, offering insights into anxiety, depression, and sleep disorders.
Alicia shares her own life experience of being autistic and raising children with varying needs while offering support to anyone on the neurodivergent spectrum. Her feed is raw, witty, and honest. With unposed pictures of her kids and unfiltered videos of herself—her journey is visual, vocal, and vividly inspiring.
Allegra Birdwell
Allegra Birdwell is a mom of three residing in Oklahoma. She loves to talk about women’s fashion, beauty, home decor, and personal growth. She prides herself on her photogenic family and classic fashion—which is made evident by her immaculate feed.
Her profile is sometimes light and fun but mostly unapologetically honest. A perfect fit to team up with brands that have a strong point of view.
Being a nano-influencer, Allegra has a keen interest in marketing and content creation relating to women’s fashion, family building, and home improvement. She is currently building her online community that has surpassed over 2k followers. Allegra is also juggling working as a nurse and being a full-time mom.
For brands looking to work with mom influencers, Allegra will certainly be an asset to your campaign.
Anna Liza Plaida
Anna Liza is a working mom from the Philippines who loves taking care of her family. Donning many hats, Anna is an executive assistant, an online seller of branded goods, and part-owner of a drugstore. On her blog, she talks about her life as a working mom, daily challenges, and ways to overcome them.
With over 5.5k IG followers, Anna’s page has an engagement rate of 1.6% where she shares her trusted home and lifestyle products. Always a learner, she believes in bettering herself and always learning new things. She talks about parenting and shares valuable advice on juggling work and personal life.
Anitra Jackson
Anitra Jackson is a Montessori teacher, small business owner of a vegan candle company, and also a yoga fanatic. On her blog, The Momtessorian, she shares parenting and lifestyle advice with resources for holistic Montessori education.
Anitra has a follower count of over 7.3k on Instagram where she talks about mindfulness, Montessori resources, and her favored products for home decor.
Our mom influencer is also learning about yoga, essential oils, and DIY farmhouse decor– sharing insights with her audience on her blog. Certified by cosmic kids yoga, Anitra also teaches yoga to kids aged 2-9 years.
Annmarie John
Annmarie John is a retired army veteran and a travel content creator from Colorado. She has an innate love for traveling and exploring new places. A mom of four, our inspiring influencer shares her travel experiences along with lifestyle, business, and parenting advice on her blog.
With over 47k IG followers, she shares her travel journey, and product reviews and offers glimpses into her daily life as a mom. Her services also include press trips and destination campaigns, social media campaigns, content marketing, and product reviews.
Sonia Kandhari
Meet Sonia Kandhari, a vibrant mother of three who brings the realness of motherhood to life on Instagram. Sonia shares the ups and downs of raising her kids with a refreshing dose of humor, making her content incredibly relatable to moms everywhere. Her posts often touch on the daily struggles we all face, like the never-ending dilemma of what’s for dinner—something every parent can understand (#IYKYK).
Sonia’s Instagram is a colorful celebration of family life. Through her content, she beautifully weaves in elements of her South Asian culture and Sikh religion, passing down traditions to her American-born children. Her page is filled with joyous moments and genuine smiles, capturing the essence of family amidst the chaos of motherhood. Whether she’s sharing a laugh about the messiness of parenting or showcasing cultural traditions, Sonia’s posts are a delightful reminder that family is where the heart is.
Collab with Sonia for your brand to feature in the heartwarming and entertaining content of the life of a mom who keeps it real while embracing her cultural heritage.
Hannah Denison
Discover the delightful world of Hannah Denison, a vibrant mom influencer who seamlessly blends motherhood, beauty, and lifestyle content. Based in scenic Seattle, Washington, Hannah’s content is a must-follow for moms everywhere.
Hannah’s Instagram is a treasure trove of heartwarming moments, where her two adorable kids often steal the show. She’s a dedicated mom blogger who candidly shares the joys and challenges of raising her little ones, creating content that resonates deeply with her followers. Her feed is the spot for product enthusiasts, filled with enthusiastic reviews and recommendations of her latest discoveries.
With a thriving engagement rate, Hannah’s genuine passion and authenticity shine through every post, fostering a strong connection with her audience. Her followers eagerly anticipate her insights on everything from clever cooking hacks to beauty secrets and lifestyle inspiration.
For brands looking to connect with a warm, authentic, and joyful community, partnering with Hannah Denison is a fantastic choice. Her Instagram is not just a collection of posts; it’s a heartfelt journey through the many facets of motherhood and beyond. Embrace the adventure and let your brand become a part of Hannah’s captivating world.
Natasha Campos
Llamando a todas las mamás de habla hispana!
If Google Translate was right, that’s “Calling all Spanish-speaking Moms!”
Meet Natasha Campos, your go-to Latina mom influencer based in sunny Orange County, CA. Natasha’s vibrant content focuses on motherhood and lifestyle, bringing positive vibes to every post.
Natasha’s Instagram is a delightful mix of family outings, adorable baby photos, wholesome family moments, and invaluable parenting advice. She covers all things motherhood and family, making her page a must-follow for moms everywhere. Her captions and reels are in Spanish, making her the perfect choice for brands looking to connect with the Spanish-speaking community.
From product recommendations to heartwarming family moments, Natasha’s content connects on a profound level with her audience. Her engagement rate is currently a staggering 46%!! Her genuine passion for family life shines through, creating a warm and inviting space for her audience. If you’re a brand aiming to reach Spanish-speaking moms, Natasha Campos should be at the top of your list.
Natalie Terranova
Meet Natalie Terranova, a dynamic motherhood and mom influencer who infuses fun and creativity into every post. As the proud mom of two adorable boys, Natalie’s Instagram is a lively celebration of family life, filled with joyful reels, videos, and photos.
Her Instagram feed is a visual treat, featuring vibrant, high-quality images that captivate you instantly. From showcasing her boys’ playful adventures and flaunting her stylish nail art to recommending top beauty products and sharing chic home decor tips, Natalie’s content is a delightful blend of authenticity and elegance. Her knack for merging everyday moments with a polished touch sets her apart in the influencer world.
Natalie’s impressive collaboration portfolio speaks for itself, boasting partnerships with renowned brands in haircare, beauty, fashion, health, and home decor. She’s a busy bee, always on the move, demonstrating her reliability and strong influence in the parenting arena. For brands seeking a mom influencer who masterfully combines genuine family experiences with high-quality content, Natalie is the perfect choice. Connect with her on Afluencer today and watch your brand shine!
Sara Feller
Meet Sara Feller, an inspiring mom influencer who effortlessly balances her life between the sunny landscapes of Arizona and the charm of New Jersey. Her Instagram page, @lifewiththe_fellers, is a vibrant hub for all things motherhood, lifestyle, and fashion.
Prepare to be enchanted by heart-melting mommy-and-me moments with her adorable daughter, Amira. Sara shares relatable parenting hacks, like back-to-school routines that make life easier for busy moms. Her feed is filled with valuable product recommendations, covering everything from toys and books to fashion finds and self-care tips. With a diverse range of helpful content, Sara is a go-to resource for moms seeking inspiration and support. We all know how much us moms could use a little help now and then!
Not only does Sara provide a wealth of practical advice, but she also boasts an impressive array of paid partnerships, showcasing her strong collab skills. If you’re looking for an influencer who can elevate your brand while connecting with an engaged audience, Sara Feller is your ideal partner. Reach out to her via Afluencer and get started on a collab that could take your brand to the next level!
Mehwish Saikh
Meet Mehwish Saikh, the creative force behind @twinmamaslife, a digital brand that beautifully intertwines motherhood, travel, lifestyle, and wellness. Based in Toronto, Canada, Mehwish is a passionate content creator who truly embodies the joy of motherhood.
With a heartfelt journey that includes her rainbow babies, Mehwish is an advocate for miscarriage awareness and uses her platform to inspire others. She focuses on empowering millennial moms to embrace self-care, prioritize their well-being, and pursue their dreams while looking fabulous! After all she has been through, it’s uplifting to see her share such positive and encouraging content.
Her Instagram is a source of inspirational posts and engaging stories, showcasing her commitment to uplifting moms everywhere. With a wealth of brand collaborations already under her belt, Mehwish is the perfect mom influencer for brands looking to connect with the mom demographic. If your brand aims to resonate with mothers, don’t miss the chance to partner with Mehwish Saikh. Reach out and explore how you can create an impactful collab together!
Finding More Mom Influencers with Afluencer
If you’re on the hunt for more perfect mom influencers to elevate your brand, look no further than Afluencer. These awesome moms we’ve mentioned are just the tip of the iceberg! As a free influencer marketing platform, Afluencer is designed to connect brands with a diverse range of influencers, including those who specialize in motherhood, lifestyle, and parenting.
How Afluencer Helps You Find Mom Influencers
- Advanced Search Features Afluencer makes it easy to narrow down your search for mom influencers through its advanced search bar and interest filters. Simply enter keywords related to motherhood or parenting, and watch as the platform delivers a tailored list of influencers who align with your brand. This functionality allows you to focus on specific categories, ensuring you find influencers who resonate with your target audience.
- Direct DM on Afluencer One of the standout features of Afluencer is the ability to send direct messages to influencers right on the platform. This feature allows for seamless communication, making it easier to establish a connection and discuss potential collaborations. Whether you’re interested in vibrant content creators like Sonia Kandhari, who shares the realities of imperfect motherhood, or Natasha Campos who captures the joy of family life in Spanish, while Natalie Terranova showcases authentic moments with her boys. Direct messaging these influencers on Afluencer simplifies the process of building a partnership, ensuring efficient and effective communication. DMing influencers on social media often doesn’t yield results. At least on Afluencer you know that these are influencers actively looking for collab opportunities!
- Collab Creation Feature Afluencer’s innovative collab creation feature takes the hassle out of outreach. Brands can easily create a Collab (for free) and in said Collab, filter for mom or parenting influencers, allowing them to showcase their collaboration opportunities and let influencers come to them. This feature not only streamlines the process but also fosters genuine connections with influencers who are excited to work with your brand.
In a world where authenticity is key, Afluencer makes it simple for brands to connect with mom influencers who align with their values and vision. By utilizing the platform’s advanced search features, diverse influencer pool, and collab creation feature, you can find the perfect partners to elevate your marketing strategy. Explore Afluencer today and discover how these amazing mom influencers can help your brand shine!
Partner with a Millennial Mom Today
Cute babies make the perfect accessory, no matter what you are trying to sell. In fact, multiple studies show that adult brains are wired to go ga-ga over babies. Add to this mix a mom with a personal brand and a mission to enlighten her audience and you have the perfect marketer.
Ready to see results that would otherwise take a long time (and lofty budgets) with paid advertising? Partner with these vibrant mom influencers to convey your message and snowball sales.
Install the Afluencer app for Shopify and start leveraging the power of influencer marketing. If you are a non-Shopify merchant, then you can register here.