Believe it or not, the 2025 holiday season is already underway and shoppers aren’t waiting until December to start spending. With festive campaigns launching earlier each year, brands that partner with holiday influencers are seeing stronger engagement and faster conversions.
Even with PwC’s 2025 Holiday Outlook showing a 5% dip in planned spending compared to last year, demand for authentic, creator-driven recommendations remains strong.
Brands who join forces with holiday influencers are seeing higher engagement and stronger connections with audiences looking for meaningful inspiration over mass advertising.
From cozy home décor and family moments to creative gift guides and festive recipes, holiday influencers capture the spirit of the season in ways that feel personal — and persuasive. Tools like CreatorGPT can help point you in the right direction to finding influencers faster than ever, giving your campaign a timely head start.
The Power of Holiday Influencers in 2025
The holiday season has always been about connection — and that’s exactly what holiday influencers deliver. They bridge the gap between brands and consumers with content that feels genuine, festive, and inspiring.
Instead of traditional ads, shoppers now look to their favorite creators for gift ideas, holiday hacks, and seasonal deals. These holiday influencer campaigns spark emotion and trust, turning casual browsers into eager buyers.
And with social platforms prioritizing video and creator collaborations, holiday influencer campaigns are now one of the most effective ways to boost engagement during the busiest shopping months of the year.
Whether you’re launching a product, promoting a sale, or building awareness, the right creators can help your brand become part of your audience’s holiday story.
How to Plan a Holiday Influencer Campaign
Great results with holiday influencers don’t happen by accident — they come from early, strategic planning. Sprout Social’s 2025 Holiday Marketing Report found that almost half of consumers are more likely to shop with brands that roll out their holiday campaigns as early as August.
That makes early preparation your biggest advantage. The brands that show up first often stay top of mind through the entire holiday season.
Start by mapping out your key campaign milestones: early gift-guide launches, teaser content in October, and last-minute deals leading into December. Then use Afluencer’s interest filters to identify creators already posting in your niche — whether it’s beauty, parenting, tech, or food.
Once you’ve shortlisted creators, you can use CreatorGPT to help point you in the right direction toward influencers who match your brand’s style and goals. From there, reach out directly on Afluencer to align on deliverables and creative direction.
The earlier you set the pace, the more time your creators have to produce authentic, engaging content that converts all season long.
Be Flexible and Adaptable
While planning is crucial, it’s also important to stay flexible. Trends can shift quickly during the holiday season, and being able to adapt your campaign to these changes can give you an edge. Keep an eye on what’s trending and be ready to tweak your strategy accordingly.
By planning ahead and scheduling your content strategically, you’ll ensure that your holiday influencer campaign is well-organized, timely, and impactful.
Create Memorable Holiday Collaborations
Your audience has seen plenty of holiday ads. What they remember are holiday influencer collaborations that feel personal and joyful. Encourage creators to weave your products into moments that matter—decorating the tree, family baking nights, or cozy self-care routines.
Gift-guide posts and short Reels showing “how I’m using this for the holidays” perform especially well because they spark emotion and usefulness at once. For inspiration, browse live Collabs on Afluencer.
When planning, mix formats: quick TikToks, Story takeovers, and carousel posts keep your campaign fresh across platforms. Use Afluencer’s tools to coordinate posting dates and messaging so your brand shows up consistently from pre-sale buzz through New Year celebrations.
Top Holiday Influencers
Mercy Anthony – Beauty and Fitness Holiday Influencer
Meet Mercy Anthony, your go-to holiday influencer for all things fitness, fashion, and beauty! Mercy is a powerhouse in the gym, where she dominates with her boxing and powerlifting routines. But don’t let her tough exterior fool you; she’s also a girly-girl at heart who loves getting dolled up. As a professional makeup artist, Mercy’s extraordinary skills range from subtle everyday looks to full-on glam, and even avant-garde creations worthy of a runway or film set.
Mercy’s Instagram, @glowupbymercy, is a f her phenomenal work, showcasing everything from fitness routines to stunning makeup transformations. This holiday season, she’s the perfect holiday influencer to highlight your brand’s fitness gear, festive fashion, and beauty products. Whether it’s through a holiday-themed workout, a festive makeup tutorial, or a glamorous holiday outfit, Mercy’s vibrant and engaging content will captivate her global audience from London to Bombay to Cape Town.
Natasha Campos – Mom Influencer
Natasha Campos is a lively Latina mom influencer from sunny Orange County, CA, bringing a joyful, holiday spirit to every post. Her Instagram is filled with family adventures, cozy holiday moments, and authentic parenting tips, all wrapped up in festive vibes.
As a Spanish-speaking influencer, Natasha’s content is perfect for brands targeting the Spanish-speaking community, especially around the holidays. With an impressive 46% engagement rate, her posts resonate deeply with her audience, making her the ideal partner for brands looking to connect with moms this season.
Sebastian Rivera – Food Influencer
What are the holidays without food? NOTHING! Meet Sebastian Rivera, a food influencer based in Park City, Utah, with a growing audience across the United States. Sebastian’s goal is to help people create restaurant-quality meals at home, and he does it with style—showcasing step-by-step recipes through engaging Instagram reels.
Known for using high-quality ingredients and highlighting the brands he loves, Sebastian is the ideal holiday influencer for food brands looking to elevate their seasonal offerings. Whether it’s festive recipes or holiday meal prep tips, Sebastian’s content will make your brand a must-have in kitchens this holiday season.
Best Practices for Holiday Influencer Marketing
To make sure your campaigns with holiday influencers leave a lasting impression, here are some best practices to keep in mind:
Be Authentic
Authenticity is key to building trust with your audience. Ensure that the influencers you partner with genuinely align with your brand values and message. Audiences can tell when a collaboration feels forced, so it’s important that your brand’s holiday offerings are presented in a way that feels natural and genuine. Authenticity builds long-term loyalty, which is crucial, especially during the holiday season.
Engage with the Content
Don’t just sit back and let the holiday influencers do all the work. Engage with their content by liking, commenting, and sharing posts that feature your brand. This shows your followers that you care about the influencer’s content and builds a sense of community. Plus, it can increase visibility for your brand and encourage others to check out the collaboration.
Offer Exclusive Deals
Everyone loves a good holiday deal, so consider offering exclusive discounts or promotions through your influencer partners. Whether it’s a special discount code or an exclusive holiday bundle, offering something unique can drive conversions and create a sense of urgency. Encourage influencers to highlight these deals in their posts to increase excitement.
Stay Consistent with Branding
Even though holiday influencers are creating content with their unique style, make sure your branding is clear and consistent across all posts. This includes logos, colors, fonts, and messaging. By maintaining consistency, you ensure that your brand is easily recognizable and memorable during the busy holiday season.
Focus on Timing
Timing is everything during the holidays. Make sure you plan your collaborations to go live during peak shopping times, such as Black Friday, Cyber Monday, and the weeks leading up to Christmas. The sooner you can get your content out there, the better chance you’ll have of capturing your audience’s attention amidst the holiday rush.
Create a Sense of Urgency
The holiday season is known for sales, and urgency drives action. Consider including time-sensitive promotions like “limited-time offers” or “holiday flash sales” in your influencer campaigns. Influencers can create a sense of excitement by emphasizing the limited nature of the offer, motivating followers to act quickly before the deal expires.
By following these best practices, you can ensure that your holiday influencer campaigns are impactful, memorable, and help you achieve your business goals during the festive season.
Maximize Your Holiday Sales with the Best Holiday Influencers on Afluencer
The holiday season is the perfect time to amplify your brand’s presence, and working with the right influencers can make all the difference. From boosting brand awareness to driving sales, holiday influencers are your secret weapon for success during the most wonderful (and busy) time of the year.
At Afluencer, we make it easier than ever to connect with holiday influencers from nearly every niche—whether it’s fitness, food, lifestyle, or family. Best of all, Afluencer is free to use, so you can find the perfect influencer for your brand without breaking the bank. Our platform is packed with influencers who are ready and eager to collaborate on your holiday campaigns, bringing fresh and festive content to your audience.
Make Your 2025 Holiday Campaign Shine
The right holiday influencers can turn your seasonal marketing from routine to remarkable. Their creativity, authenticity, and festive energy help your brand connect with audiences who are ready to shop and celebrate.
Ready to get started? Discover holiday influencers on Afluencer and let CreatorGPT point you in the right direction to kickstart your 2025 campaign.