How to Find Nano-Influencers: The Ultimate Guide
If you tracked the rise of influencer marketing, it would resemble a rocket launch. In 2022, influencer marketing reached a new record $16.4 billion in industry size. And even that’s just scratching the surface. 17% of marketers went into 2023 with plans to invest in influencer marketing for the first time. But not all influencer […]
22 British Influencers Brands are Sure to Love
Next up, the UK! And boy do we have a unique set of British Influencers for you. What do you want to see? Some nightlife? Check. Cobbled streets? Check. High-end fashion? Check. Vegan food? Yup. It’s all here. We’re even going to get our drink on. Fun times are ahead… Let’s go! Maya Palmer Representing […]
Partner with These Top Fashion Bloggers in Utah
The creator economy has given thousands of fashion bloggers in Utah an alternative career path to make a living as an influencer. Rachel Parcell is one of them. What began as a fun way to document her life as a newlywed online turned into a thriving influencer business with millions of followers across different channels. […]
How Artificial Intelligence Is Changing Influencer Marketing for Brands and Influencers
Artificial Intelligence (AI) is changing the world and even big companies like Microsoft and Tesla is entering the space. ChatGPT has revolutionized how we ask questions and Elon Musk predicts that AI will change other industries too. Is influencer marketing safe? We don’t think so. In this article, we’ll talk about the role of AI […]
Micro vs Macro-Influencers: Who’s the Best for Your Brand (+ Examples)
It’s a new year, and you’re excited to invest a chunk of your marketing budget in influencer campaigns. But just as you’d hit the ground running with your campaign prep, it all stops. You need to know how to choose between micro and macro-influencers for your brand. You’re not alone in this dilemma. These two […]