SXSW Influencer Marketing 2024: What Brands Need to Know
Bold brand activations and experiential marketing tactics were the center of attention at SXSW 2024. Organizers tapped into visitors’ appetites for in-person and spontaneous live experiences, and the conference was flooded with attendees worldwide. We’re starting to see more of the pendulum swing back to in-person events. But this time with a twist—curated formats that […]
Brand Reputation Management: How to Strengthen Your Online Presence
A recent survey showed that 58% of adults in the United States feel a company’s reputation is a major factor in purchasing a product or service. Brands feel this on their end of things, too. In a survey conducted by Deloitte, roughly 90% of over 300 executives surveyed ranked brand reputation as the most significant […]
Podcast Episode 21 – Growing A Swimwear Brand | Lucianna Martinez – Lybethras
We’re thrilled to present the latest addition to Afluencer’s content lineup – our podcast series featuring insightful conversations with influential brand owners. In this inaugural article, we have the privilege of introducing Lucianna Martinez, the visionary founder of Lybethras, as our esteemed guest. Meet Lucianna Martinez: The Mind Behind Lybethras Lucianna Martinez, the innovative mind […]
Podcast Episode #14 – Food to Help Your Dog Live Longer | Carol Bramson – Side by Side Pet
We’re thrilled to present the latest addition to Afluencer’s content lineup – our podcast series featuring insightful conversations with influential brand owners. In this inaugural article, we have the privilege of introducing Carol Bramson, the visionary founder of Side by Side Pet, as our esteemed guest. Meet Carol Bramson: The Mind Behind Side by Side […]
Podcast Episode #09 – Growing Your Brand with Adventure | Liz Galloway – UnCruise Adventures
We’re thrilled to present the latest addition to Afluencer’s content lineup – our podcast series featuring insightful conversations with influential brand owners. In this inaugural article, we have the privilege of introducing Liz Galloway, the visionary Director of Marketing and Communications at UnCruise Adventures of UnCruise Adventures, as our esteemed guest. Meet Liz Galloway: The […]