Posted on February 09, 2024
Perform Social Media Risk Management Like A Boss
Social media has transformed the way people communicate and interact with each other. Businesses now have the opportunity to utilize social media to increase revenue by targeting and embracing these new channels. If executed properly, social media can provide an organization with a key strategic advantage. However, if not done correctly, it can expose the […]
Posted on December 20, 2023
Brand Reputation Management: How to Strengthen Your Online Presence
A recent survey showed that 58% of adults in the United States feel a company’s reputation is a major factor in purchasing a product or service. Brands feel this on their end of things, too. In a survey conducted by Deloitte, roughly 90% of over 300 executives surveyed ranked brand reputation as the most significant […]
Posted on July 25, 2021
Benefits of Influencer Partnerships and Key to Success
Brands are pumping more and more dollars into the influencer marketing arena, but for what reason? Insider Intelligence estimates that by 2022, brands will be spending $15 billion on influencer marketing. There’s been a significant shift in how brands advertise their products and services online. While banners and posters are great for awareness, consumers are […]
Posted on June 01, 2021
3 Essential Tips For Effective Influencer Marketing
Influencer marketing’s popularity has been skyrocketing year after year and campaigns continue to grow rapidly. More and more brands are getting involved with influencers to become more successful. Partnerships between brands and influencers can have a powerful impact on the brand’s marketing campaign. Particularly on the more visual and creative social media platforms. Influencers are […]
Posted on May 14, 2021
Which Topics Influencers Should Never Touch On
Influencers are routinely commenting on things, voicing their opinions on certain topics, and making their official position known. Sometimes, this can get tricky. We’d say there’s one thing that most people forget: It doesn’t have to be a with us or without us situation. You can be vague. You can be neutral. And you, definitely, […]