Posted on April 07, 2024
SXSW Influencer Marketing 2024: What Brands Need to Know
Bold brand activations and experiential marketing tactics were the center of attention at SXSW 2024. Organizers tapped into visitors’ appetites for in-person and spontaneous live experiences, and the conference was flooded with attendees worldwide. We’re starting to see more of the pendulum swing back to in-person events. But this time with a twist—curated formats that […]
Posted on January 31, 2022
Ingredients of a Successful Online Marketing Campaign
Running an online marketing campaign is quite different from the conventional one. Unlike usual marketing activities, a campaign is designed for a particular purpose and only runs for a certain period. The recent decade has witnessed a monumental evolution in marketing campaigns. With the global business market moving towards a digital era, traditional marketing is […]
Posted on January 28, 2022
3 Ways to Strengthen Your Influencer Profile on Social Media
Influencer marketing has blown up in recent years with the rise of social media stars and celebrities. The marketing strategy has emerged as a successful and promising method, and influencers are overwhelmed with various collab opportunities. According to statistics, over 3.7 billion social media users worldwide, and the influencer marketing industry is valued at a […]
Posted on January 25, 2022
How to Become a TikTok Influencer in 7 Steps
TikTok – the trendy app gripping hundreds of millions of users since its creation in 2016 (and the source of many popular dance moves) has fast become the platform of choice for influencers and content creators all over the world. Why is that? TikTok Stats TikTok, a hybrid of its predecessor Musical.ly and the once […]
Posted on December 22, 2021
The Effect of Human Connection on Branding
Influencer marketing has grown at an outstanding rate in the last five years. However, the method, which was previously considered a fad, has overtaken marketing strategy by storm. Publicity is still the most effective marketing method available. And introducing products to your audience through human connection with the help of social media appears to be […]