A Start-To-Finish Guide On User-Generated Content
When IKEA wanted to break into the UK and Ireland markets, they faced the challenge of creating a mix of global and local content to drive sales. The furniture brand nudged its local customers to share pictures of their products at IKEA at Mine, a platform dedicated to user-generated content (UGC). This emphasis on UGC […]
40 Micro Influencers with High Instagram Engagement Rates
Micro influencers have been growing in popularity and giving tough competition to big names with millions of consumers. It’s quite understandable why they’ve found a niche in this competitive industry despite the presence of big names. Influencers can be expensive and often difficult to deal with. Popular names can charge thousands. Plus, they often come […]
32 Fashion Content Creators Collabbing Up a Storm
From the latest trends to the classics, this round-up of fashion content creators has all that and more covered. They are creative, forward-thinking, and changing the game as effortlessly as they change their wardrobes. If you’re looking for a fashion content creator, look no further. Here’s the only list you’ll ever need. They’re runway-ready and […]
Everything You Need to Know About B2B Influencer Marketing
When we talk about influencers, we usually think of B2C marketing and not B2B marketing. However, a growing number of influencers are now catering to B2B companies as we’re becoming more and more tech-savvy and willing to try new marketing techniques. In this article, we’ll talk about B2B influencer marketing, including its benefits and how […]
10 Top Holiday Influencers to Run High-Impact Marketing Campaigns
Most people spend the holiday season glued to their screens, looking for the best brands and deals to power through their shopping lists. On the flip side, ecommerce brands compete against thousands of brands, and social media ads to get in front of their audiences and drive conversions. But here’s the bitter truth: running ads […]