Top Influencer Marketing Conferences in 2024
The global influencer marketing platform market was valued at almost $13.79 billion in 2023. It is expected to grow at a compound annual growth rate (CAGR) of 32% to reach $167.68 billion by 2032. As we approach 2024, the influencer marketing landscape continues to evolve. In 2023, people around the world spent an average of […]
Podcast Episode 21 – Growing A Swimwear Brand | Lucianna Martinez – Lybethras
We’re thrilled to present the latest addition to Afluencer’s content lineup – our podcast series featuring insightful conversations with influential brand owners. In this inaugural article, we have the privilege of introducing Lucianna Martinez, the visionary founder of Lybethras, as our esteemed guest. Meet Lucianna Martinez: The Mind Behind Lybethras Lucianna Martinez, the innovative mind […]
Social Media Organic Reach Decline: The Defensive Strategy
Social media platforms’ algorithms are constantly evolving, and as a result, organic reach is increasingly becoming difficult to achieve. Platforms like Facebook and Instagram have introduced algorithms that prioritize content based on factors (like relevancy, engagement, and user preferences). It’s for a good reason: These algorithmic changes make these social media platforms’ advertising options more […]
10 Ways to Use Influencer Marketing During the Holiday Season
Another holiday season is just around the corner, and brands are looking for ways to cash in on the holiday sale frenzy. However, the fierce competition makes it hard for brands to stand out, forcing them to rely heavily on discounts, soon becoming a race to the bottom. The good news is that you don’t […]
🎯 Scoring Social Media Content Creators for Your Brand with Afluencer
If you’re on social media, it’s highly likely that you follow a social media content creator. You’ve watched them grow in their career, seen some of the benefits they bring in for the companies they partner with, and thought, “This is what our brand needs”. You’re definitely on the right track. In fact, according to […]