We’re thrilled to present the latest addition to Afluencer’s content lineup – our podcast series featuring insightful conversations with influential brand owners. In this inaugural article, we have the privilege of introducing Tarrin Neel, the visionary founder of Interscare Sleep, as our esteemed guest.
Meet Tarrin Neel: The Mind Behind Interscare Sleep
Tarrin Neel, the innovative mind driving Interscare Sleep, takes center stage in the Afluencer podcast series. With a wealth of experience in the world of influencer marketing, Tarrin shares captivating insights, challenges, and triumphs that have shaped his brand’s journey.
Podcast Premiere: Delving into the Interscare Sleep Universe
Join us in exploring the enchanting world of Interscare Sleep through the eyes of Tarrin Neel himself. We’ve embedded the riveting YouTube podcast video below, offering an exclusive glimpse into the transformative power of influencer marketing.
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Key Takeaways
01:12 *🌟 Interscare Sleep, inspired by the creator’s passion for horror and media production, provides soothing content to aid sleep.*
05:07 *🎭 Interscare Sleep offers unique scary stories to comfort listeners and help them fall asleep.*
10:52 *💰 Monetization strategies include YouTube ads, memberships, and selective brand collaborations.*
16:30 *🛌 Interscare Sleep notes a rise in AI voices entering the genre, presenting collaboration opportunities and challenges.*
18:06 *🎯 Future goals include expanding into new topics while maintaining the mission of aiding comfortable sleep.*
19:13 *🔍 Interscare Sleep is available on various platforms for relaxation and sleep aid.*
Transcription Insight: A Peek into the Conversation
Gain an insider’s perspective as we burrow into the transcription of our engaging conversation with Tarrin Neel. Discover the strategies, anecdotes, and wisdom that have fueled Interscare Sleep’ success, all captured in this in-depth transcription.
In Conversation with Interscare Sleep:
Brett:
Welcome to our Influence, your podcast. We connects micro-influencers with brands, ecommerce stores and small business. Today we’ve got a special treat. You’ve got Inner Scare Sleep, which is a YouTube channel podcast that helps people basically fall asleep by reading scary stories. Something that I’m looking forward to helping my nine year old with. I don’t know if this scary story is ready for her or not, but in terms of the amount of time my wife and I spend in our room waiting for her to fall asleep, it’s it’s extensive.
So anything that can help with that, I’m always interested. And so welcome your inner scare. And can you let us know a little bit about your background and how you came up with This is very, very unique, it all seems. When I was first reading about it, almost counterintuitive, right from how you sleep. So let me hear something that scares me and fear.
But I’m very interested in that sort of juxtaposition that.
Interscare Sleep:
Yeah. Well, first of all, thanks for having me. I’m a father of three. I’m a husband. I’ve always had a passion for media production and content creation. I’m a huge horror fan and all of these things combined just kind of led me into the direction of the channel. So yeah, that’s kind of where it started, was just my passion for media production content creation, things of that nature.
Brett:
Really interesting. Was it inspired, I guess also with the with the kids helping them fall asleep? I, I as a parent, I mean, it’s very free. I have to it’s easy compared to you know, it’s a constant every night. Right. It takes it’s a it’s a whole process. Is that what kind of inspired this, really? Yeah. We get to fall asleep faster.
Interscare Sleep:
Well, it was actually my wife, believe it or not, she had listened to other channels in the nation before I ever started. Such as, you know, being scared, mortise media. Let’s read people like that. Huge shout out to them. They are pioneers in the genre. And she was listening to them and she was just like, Hey, you have a voice that I think could fit this niche.
And she was like, Will you create a video for me to help me fall asleep because she wanted Louder Rain Sounds okay. She likes that white noise.
Brett:
Yep.
Interscare Sleep:
And so I created the first video for her, and at the time I was actually running a Twitch channel and I had tried a few different YouTube channels and a few different issues that I was interested in, and none of them really worked out. And I was actually running a gaming twitch channel where I had a very small but supportive following.
And during that time, my wife, like I said, was watching people like more just media being scared and things of that nature. And so she asked me to create that video for and I created it and a few of my Twitch followers also were interested in it and they listened to it and they listened to it like every night.
And they complained because like for a month I hadn’t created a second one because I was so focused on trying to grow my Twitch channel. So I finally created the second video and overnight I never expected it, but overnight that second video had like two or 3000 views and I never really expected anything to come from the inner Scare Sleep channel.
When I first created it, it was just for my wife and a couple of the Twitch followers that were interested in it. And like I said, it just took off. And making those two videos really showed me and my wife that we could have an opportunity here. So we started optimizing it. And actually like before that video took off, I didn’t even have thumbnails on the channel.
It was literally just a black picture. That’s all it was. It was a black screen in the thumbnail and it was like Enter Scare Sleep episode one for the title or whatever. So we started optimizing it and you know, really putting work in to go into writing good catchy titles and making good thumbnails, things of that nature. And that’s where it really took off.
Brett:
Yeah, that’s, you know, that’s funny. You know, you’re out of something great. I just want to take off so quickly. I’m with your wife on the white noise thing. I got this fan that’s pretty loud and I’ve been using since college. I mean, this thing has been cluttering up all along since 2001. And when it has moments of not surviving, that’s those are the scary nights for me.
It’s like who’s done in there? And the thing is huge. I mean, we’ve had people redoing our houses already. You know, they have smaller fans and like none of No, it’s got to be this man. It has to be this one. So I tell you where your wife’s come from. I appreciate that. Break it down for me from why does this work?
And so I love your background. It’s your voice is very comforting. Your background is is is interesting and terrifying all at the same time. Right. So it’s a great mix. Why does that put people to sleep, being scared?
Interscare Sleep:
Yeah. And that’s that’s a question that I’ve heard a lot, actually. I get that from people who don’t listen to scary stories to fall asleep, things of that nature. But you got to remember that all people are different, you know, And just like someone that wants to listen to a fairytale story to fall asleep, there are others out there that love to hear scary stories.
And while my channel is mostly geared towards helping people fall asleep, I mean, the whole name of the channel is in our scare sleep. There are some people that choose to listen during the day like a podcast instead of going to sleep. But as far as actually putting people to sleep with scary stories go, I think that people enjoy hearing people’s personal accounts of scary things that have happened to them.
And a lot of times the person that’s listening to the scary stories might have actually had some scary things happen in their own life. So it’s almost comforting in a way, knowing that you aren’t the only one going through scary situations or having creepy encounters and things of that nature.
Brett:
Yeah, that’s an interesting insight. Instead of just grinding about yourself, which people do right as they’re falling asleep or when they wake up, you’re almost it’s almost out-of-body experience, I guess if you’re living through another person and their own scary experiences. So you mentioned so it’s a it’s a competitive it turned into a competitive competitiveness, right? Interest. That is definitely a people who do enjoy the scary stories, like you said, whether they’re, you know, walk my Dog after this and I get dial up the podcast of Innosphere and just listen to, like you said, as a podcast or when I’m falling asleep.
But, you know, competition or something works and more people do it. What’s your what’s been your biggest differentiator in your eyes that have led to your success with the Channel podcast?
Interscare Sleep:
Well, I think that one thing that my audience really respects about my channel is that from the very beginning I’ve been extremely receptive to constructive criticism and critique. I mean, I read every comment on my channel so that I can learn what viewers want to hear. I try to tailor make my videos to be exactly what they want.
And I’m always trying new things. Sometimes new things work and sometimes they don’t. But, you know, trying new things can always lead you to figure out what your audience is going to be receptive to and what they want. Like, for example, I recently I’ve always done black screen stories where I tell true stories, people falling asleep, etc., etc. But recently I did a fully on camera video where I’m reading the classic horror novel The Invisible Man by H.G. Wells.
So that’s something that’s not really exactly what I do on my channel, but that’s just one example of trying something new to see if it works. And a lot of my audience was really receptive to it. Some of them weren’t. And, you know, weighing that balance.
Brett:
Yeah. Does it take some thick skin then, as you’re reading the comments through? Because you try something new and some people like it, some people don’t in there and you know, it’s your brand, it’s your baby right under scare. And you’re I mean, I get it. I care a lot about our brand and the ABC. These kind of want to read everything but then you don’t want to take it personally that somebody had to kind of learn how to balance that.
Interscare Sleep:
You do you do have to learn to kind of balance that. But the way that I look at it, my mindset is that nobody’s really trying to be mean. You know, they’re there. Even when you get comments of absolute hate, people saying they hate your channel, they can’t stand what you do, etc., etc., you just kind of look at it like, well, it’s not for them.
You know, that’s one thing that I really did struggle with in the beginning, because in the beginning my content was not great, to be honest, and nobody is when you first start. It’s a learning process and I would get comments saying, You’re not fit for this, you’re never going to make it, nothing’s going to work, etc., etc.. I actually had creators with 100,000 subscribers reach out to me on Instagram and say, Hey, you need to quit because you’re really bad at this and you’re making our niche look bad.
And that stung a little bit. But I was like, at the same time, that person isn’t me, isn’t going to be able to affect me in the way that I want my channel to be affected. As long as the people who view my channel really love what I do, that’s all that matters to me.
Brett:
That’s a great way of looking at it and important insight. I think. And you touched on that as well with the people who want to listen to fairy tales for enslavers, people who want to be scared, falling asleep. This is it’s a big, wide world out there and there’s different cross-sections and as business owners and we we we can serve a specific process we don’t necessarily need or want to be all things to all people.
Right So the idea is a great insight. It’s like, this is my audience, this is not my audience. So I need to focus over here on this audience. Let’s talk about something that then that is sort of a necessary evil, I guess a content creation is we got to monetize everything that we do. Got all this good content.
How do you monetize the channel and how do you have to work for you so that you can make it? A I’m going sustaining enterprise? Well.
Interscare Sleep:
First and foremost, I’m in the YouTube partner program, obviously, so I run the YouTube ads on my channel. I don’t do a lot of them though, because my channel is geared towards helping people fall asleep. I do one ad after the intro and maybe very rarely, sometimes one ad after the first story or something like that. But they’re all within the first 5 to 10 minutes of the video.
I never put ads near the middle or the end because if someone is asleep and it’s like rage shadow legends, then they’re not going to be out. They’re going to wake up from their sleep and never watch my channel again. So that’s one way that I do it is with ads in the beginning of my videos. And then I also have memberships on my channel where people can pay kind of like a patron, but it’s on YouTube where people can pay like $0.99 is what I have the lowest tier set at.
And they get they early access to all of my videos. They get their name on the screen, they get members only content, etc. etc. They get different perks and things. And then I’ve also used influencer marketing in the past. You know, I love affluence. They’re obviously that’s why I reached out. I don’t do brand collaborations all of the time because I only want to collaborate with brands that I personally believe in and that have products that myself and my family or personal use and that I believe that my audience will really enjoy and this is where I’m going to give a shout out to affluence.
Sir, that’s one thing I really love about your platform, because on affluence or you can really find out a lot about the companies that you’re going to be working with and you can really choose and tailor. Make your experience and find brands that you really want to work with.
Brett:
Yeah, very cool. Very cool. Yeah, that’s awesome to hear. And yeah, I mean, it makes sense when you’re you see it on TV as well, you know, back in the day, right? Or you’re watching this and then the purchase come on and it is so much louder. I appreciate that you’re only running those commercials, I guess, if you will, on YouTube early on.
And it’s awesome and it provides you with some brands that fit. And you can, I assume, read the ad in your in your soothing voice. Right? So it doesn’t interrupt from the other flow of the podcast. Is that where you see this evolution of creator and influencer marketing going in the next two years? Is it kind of going to go the same direction?
I know from our standpoint, my goal is to have more and more brands for you to be able to choose from, right? So that, hey, you’re some random why don’t you know, more and more interesting, right? Because in that more choice we can provide for you I think the better for you and also for the for the brands as well to get to know about you.
But yeah, what do you see in your eyes in terms of how this is all evolving from the influencer marketing standpoint here?
Interscare Sleep:
Well, I actually looked up a statistic on this and it’s really, really interesting. Did you know that YouTube, what users watch on average 1000000000 hours of YouTube alone per day. They watch over 1000000000 hours of content on YouTube alone that doesn’t include other platforms like podcasts, rumble, Twitch, etc.. So I definitely see influencer marketing continue to grow and thrive with traditional marketing.
It’s showing commercials on TV or in a magazine somewhere like that, and it’s interrupting the experience that users are having on those platforms. But with influencer marketing, it’s completely different. A brand can actually be integrated into the content, like I’ve done ads before for different brands where I’ve told scary stories that their product could have helped with in those situations.
You know, like, like I like cyber stalking stories integrated with a VPN ad or something of that nature.
Brett:
Yeah.
Interscare Sleep:
So they can be integrated into the content in a very seamless way. And with influencer marketing, you also gain a certain level of trust from the audience because a lot of times the audience has a level of comfort and trust with the creator. So brands automatically will get that comfort and trust with the audience. If the creator is the one that is giving that rather than just, Hey, interrupt this for a commercial break or whatever.
So I definitely see influencer marketing continue to grow and thrive brands getting into it, and it’s the numbers speak for themselves in my opinion.
Brett:
Yes, staggering in terms of the YouTube videos. Watch. So there’s a book I was reading recently talked about sort of the story of human evolution and and all that and kind of brought up. I thought some of I hadn’t thought of that reading. And us staring at screens all day is relatively new. I mean, it’s five years old or something.
This is not we’re not really built to read for 8 hours a day like we do, right, staring at our screens versus listening or watching. That’s something like we were kind of built to do. So then I thought back to over the last few years, you think of like the growth of podcasts and there’s all these pretty oh five podcasts are now it’s flooded, it’s cluttered, there’s no more room, right?
Like, really, isn’t everything kind of everything’s kind of going that way because then you can listen during the day or as you’re falling asleep and it’s is uninterrupted is more now almost more natural to our edition of what we’re Built to do. So yeah, that’s interesting On the on the YouTube staff and the trends that you see there, how about the sleep industry in general?
Any trends that you see that you pick up from your followers? You’re getting all the comments stream and that what do you see going on and just sleep industry in general?
Interscare Sleep:
Well, there’s a lot of good and then there’s also a little bit of bad. One of the great things that I see is the myriad of new creators that are coming into the genre and just giving people a multitude of different voices that they could listen to to fall asleep, even though it’s, quote unquote, adding competition for me.
I don’t see it as competition. I see it as opportunity for collaboration and things of that nature. And I absolutely love to see how many creators are getting into the genre. But on the flip side of that, with a lot of new creators getting into the genre and with the rise of AI lately, there’s also a lot of voices now getting into the genre, which I’m personally not a fan of, because with A.I. storytelling, you really don’t get that personal connection that you would get when someone is live reading you a story.
And while most of my videos are faceless, I do put a lot of my face and a lot of my videos as well, which with an AI voice channel is something that you just simply don’t even have the option of doing. And for me, I think that there’s just something comforting about a real person, you know, reading stories to people with their real voice.
Brett:
Yeah, I’m with you there. It’s kind of more comforting versus little creepy, I guess. If you like computers coming up with the voices on that. How about future goals in for Inner Sphere Sleep? What are you looking at the rest of the year? Next year? Yeah.
Interscare Sleep:
One thing that I’m really looking forward to is expanding my channel into new topics and stories that I feel may bring a broader audience to my channel and actually people who have never listened to scary stories to fall asleep but may be interested in some of the topics that I’m going to talk about, then they’ll be introduced into the niche and I’m really excited for that.
That’s one of my big goals is bringing new people into the genre and IVR, you know, like the normal YouTube stuff, like big number, YouTube at 100,000 subscribers growing. My other social media is, you know, things of that nature. But my true goal for the channel is really just to help people fall asleep. You know, I have sleep apnea myself, which leads to a lot of insomnia sometimes.
And I know that listening to other creators in the niche really helps me sleep. So I just want to give other people that experience of being able to fall asleep comfortingly and, you know, just help as many people as I can.
Brett:
That’s great. And then we’ll get you out of here on this. But how can people find, follow, listen to inner scare sleep as they fall asleep or go about their busy day?
Interscare Sleep:
Yeah, you can find me on YouTube just youtube.com slash inner scare sleep or just search for inner scared sleep on YouTube. That’s A.R. Scary sleep. You can find me on Twitter at inner sleep. I’m on Instagram at Inner Scare and you can find me on Spotify, Apple, all those things as well. Just interstellar sleep.
Brett:
That’s great. Great. Thank you. We’ll get the links here and we’ll also get the link to your racial ASSER profile there as well as brands can collab and reach out as well. Interspersing it. Thanks so much for joining us today and for giving us this interesting background in terms of helping people. People fall asleep and do it with a human voice reading to them.
Interscare Sleep:
Absolutely. Thank you so much for having me.
Brett:
All right. Thanks again.
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