Posted on June 30, 2024
Why Isn’t Affiliate Marketing Working for Me?
Affiliate marketing is a long-term, sustainable, and cost-efficient answer to complement your paid marketing efforts… but sometimes you need a little help to get those efforts off the ground. It can be frustrating when you’ve set up an affiliate marketing program but not seeing much action on that front. “A healthy affiliate program takes at […]
Posted on May 09, 2024
Shopify Collabs vs. Afluencer Collabs
The global influencer marketing market is estimated to reach $24 billion by the end of 2024, and changing consumer preferences fuel this record growth. The facts: Modern shoppers don’t want to be talked at or sold to; they want to feel a connection with the brands they choose to endorse. Enter: content creators. Content creators […]
Posted on April 07, 2024
SXSW Influencer Marketing 2024: What Brands Need to Know
Bold brand activations and experiential marketing tactics were the center of attention at SXSW 2024. Organizers tapped into visitors’ appetites for in-person and spontaneous live experiences, and the conference was flooded with attendees worldwide. We’re starting to see more of the pendulum swing back to in-person events. But this time with a twist—curated formats that […]
Posted on February 09, 2024
Perform Social Media Risk Management Like A Boss
Social media has transformed the way people communicate and interact with each other. Businesses now have the opportunity to utilize social media to increase revenue by targeting and embracing these new channels. If executed properly, social media can provide an organization with a key strategic advantage. However, if not done correctly, it can expose the […]
Posted on January 11, 2024
Social Media Compliance: Complete Breakdown You Need to Know
Social media compliance is a process that helps ensure a company’s social accounts adhere to organizational policies and procedures, as well as the laws and regulations that govern your industry. The global social media security market size is pegged to reach $6 million in 2032, and the growing emphasis on regulatory compliance is a significant […]
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How To Promote Your Affiliate Program To Influencers
A MarketsandMarkets report shows the global affiliate marketing market is expected to reach $16.9 billion by 2025, with an annual growth rate of 6.9%. Is your brand leveraging influencers and tapping into that potential? In the same way, a celebrity endorsement can skyrocket product sales, and influencers, too, have the power to dramatically amplify a […]
How to Approach Influencers for Affiliate Marketing
The line between influencer and affiliate marketing is slowly disappearing. Brands want more business and they’re willing to try new things. While influencers offer great results, affiliates aren’t any less impressive. When you put them together, they can provide results that are unmatched. The affiliate marketing industry is worth $12 billion, whereas the influencer marketing […]
Making Affiliate Programs Win-Win Between Influencers and Brands
As Afluencer writer and affiliate manager, Dustin Howes wrote, “affiliate marketing is the old school version of influencer marketing and it once ruled the internet”. If you’ve browsed our collabs section or read our newsletters you know that we offer brands and creators commish opportunities. This is our term for affiliate partnerships, which allow both […]