Posted on April 07, 2024
SXSW Influencer Marketing 2024: What Brands Need to Know
Bold brand activations and experiential marketing tactics were the center of attention at SXSW 2024. Organizers tapped into visitors’ appetites for in-person and spontaneous live experiences, and the conference was flooded with attendees worldwide. We’re starting to see more of the pendulum swing back to in-person events. But this time with a twist—curated formats that […]
Posted on February 09, 2024
Perform Social Media Risk Management Like A Boss
Social media has transformed the way people communicate and interact with each other. Businesses now have the opportunity to utilize social media to increase revenue by targeting and embracing these new channels. If executed properly, social media can provide an organization with a key strategic advantage. However, if not done correctly, it can expose the […]
Posted on January 11, 2024
Social Media Compliance: Complete Breakdown You Need to Know
Social media compliance is a process that helps ensure a company’s social accounts adhere to organizational policies and procedures, as well as the laws and regulations that govern your industry. The global social media security market size is pegged to reach $6 million in 2032, and the growing emphasis on regulatory compliance is a significant […]
Posted on December 30, 2023
14 Sports Influencers To Team Up With Today
The sports industry in North America has been on a steady incline since 2009, and the global market is expected to reach $599.9 billion by 2025. Just like with fashion and beauty, people love to get inspiration about sports from their favorite social media influencers. People look up to athletes, respect them, and want to […]
Posted on December 20, 2023
Brand Reputation Management: How to Strengthen Your Online Presence
A recent survey showed that 58% of adults in the United States feel a company’s reputation is a major factor in purchasing a product or service. Brands feel this on their end of things, too. In a survey conducted by Deloitte, roughly 90% of over 300 executives surveyed ranked brand reputation as the most significant […]
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