Posted on October 25, 2024
15 Mom Influencers to Collaborate with Today
The last few years have been full of talk about juggling work-from-home jobs and families. Who better to make a case for work/life balance and one-person enterprises than mom influencers? Their feeds are a mix of all things that make up a well-balanced life—from cozy homes to experiential travel, children’s toys, healthy meals, and so […]
Posted on September 13, 2024
38 Top Beauty Influencers Ready to Collab
Why should you Collab with top beauty influencers? Well, the beauty industry has seen a large increase in sales in recent years, up from $483B in 2020 to $511B in 2021 with an annual compounded growth rate of 4.75% worldwide. What’s more—it’s predicted to exceed $716B in sales by 2025. So how can beauty brands […]
Posted on June 30, 2024
Why Isn’t Affiliate Marketing Working for Me?
Affiliate marketing is a long-term, sustainable, and cost-efficient answer to complement your paid marketing efforts… but sometimes you need a little help to get those efforts off the ground. It can be frustrating when you’ve set up an affiliate marketing program but not seeing much action on that front. “A healthy affiliate program takes at […]
Posted on May 09, 2024
Shopify Collabs vs. Afluencer Collabs
The global influencer marketing market is estimated to reach $24 billion by the end of 2024, and changing consumer preferences fuel this record growth. The facts: Modern shoppers don’t want to be talked at or sold to; they want to feel a connection with the brands they choose to endorse. Enter: content creators. Content creators […]
Posted on April 07, 2024
SXSW Influencer Marketing 2024: What Brands Need to Know
Bold brand activations and experiential marketing tactics were the center of attention at SXSW 2024. Organizers tapped into visitors’ appetites for in-person and spontaneous live experiences, and the conference was flooded with attendees worldwide. We’re starting to see more of the pendulum swing back to in-person events. But this time with a twist—curated formats that […]
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