Posted on March 03, 2023
Micro vs Macro-Influencers: Who’s the Best for Your Brand (+ Examples)
It’s a new year, and you’re excited to invest a chunk of your marketing budget in influencer campaigns. But just as you’d hit the ground running with your campaign prep, it all stops. You need to know how to choose between micro and macro-influencers for your brand. You’re not alone in this dilemma. These two […]
Posted on February 27, 2023
How to Market & Promote Your Afluencer Profile for More Brand Collabs
With 77% of brands dedicating a chunk of their marketing budgets to influencer marketing campaigns, it’s safe to say that this marketing channel isn’t going away anytime soon. But while becoming an influencer may sound easy and look glamorous on paper, it can be challenging in practice. Influencers have to network with the right people, […]
Posted on February 23, 2023
Collaborate Your Way To Success With Influencers And Creators
Imagine the frustration of having an incredible product but no way to get it into the hands of potential customers. That happened to Vela’s Raphael Velazquez during the shutdowns in 2020-2021. With businesses closed and people stuck at home, Raphael struggled to find a way to get his exercise resistance bands into the hands of […]
Posted on January 31, 2023
18 Top Middle-Aged Influencers for Your Next Campaign
Picture-perfect outfits, professional shots, and slim figures—an image of the typical influencer you’ll find on social media today. But the truth is, influencer marketing isn’t limited to these young creators. Middle-aged influencers are only emerging on the scene, taking a seat at the table right next to these Gen Z influencers. These midlife influencers, aged […]
Posted on January 20, 2023
Influencer Marketing for Shopify: 5 Things You Need to Know
When Lena Sarsour and Akram Abdallah started Nominal, their Shopify jewelry brand, they didn’t have enough money to pay influencers. Instead, they gifted their jewelry to a few influencers and found visibility when these influencers posted positive reviews of their products. And guess what? It paid off. Today, Nominal is a seven-figure business and is […]
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