Kaleigh Moore, Author at AFLUENCER - Page 6 of 10

Posted on February 23, 2023

Collaborate Your Way To Success With Influencers And Creators

Imagine the frustration of having an incredible product but no way to get it into the hands of potential customers. That happened to Vela’s Raphael Velazquez during the shutdowns in 2020-2021. With businesses closed and people stuck at home, Raphael struggled to find a way to get his exercise resistance bands into the hands of […]

Posted on January 31, 2023

18 Top Middle-Aged Influencers for Your Next Campaign

Picture-perfect outfits, professional shots, and slim figures—an image of the typical influencer you’ll find on social media today. But the truth is, influencer marketing isn’t limited to these young creators. Middle-aged influencers are only emerging on the scene, taking a seat at the table right next to these Gen Z influencers. These midlife influencers, aged […]

Posted on January 20, 2023

Influencer Marketing for Shopify: 5 Things You Need to Know

When Lena Sarsour and Akram Abdallah started Nominal, their Shopify jewelry brand, they didn’t have enough money to pay influencers. Instead, they gifted their jewelry to a few influencers and found visibility when these influencers posted positive reviews of their products. And guess what? It paid off. Today, Nominal is a seven-figure business and is […]

Posted on December 18, 2022

Shopify Collabs: Everything You Need to Know

The marketing world isn’t the same as it was a few years ago—and neither are shoppers’ expectations. Today, people don’t want to be sold to. Instead, they want to see more brand personality and value-added content that nurtures healthy relationships with their favorite brands. Enter: content creators. Content creators are the secret sauce to making […]

Posted on December 16, 2022

How To Find, Vet, And Hire Micro-Influencers

Until a few years ago, partnering with mega-celebrities was the only way brands knew how to run influencer marketing campaigns. Today, micro-influencers are ruling all social platforms, and Brand Collabs give a new meaning to influencer marketing. With micro-influencers owning 91% of the total market share in 2021, you’re losing out if you’re not investing […]

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