Posted on June 01, 2023
Influencer Marketing Trends & Statistics for Now and Beyond
Influencer marketing has earned its place as an integral part of the modern marketer’s toolbox due to its power to help companies build brand awareness, reach target audiences, and grow their businesses. What started as sharing recommendations and influencing people through social media has become an actual job for influencers and content creators. The advent […]
Posted on May 09, 2023
Nano vs Micro-Influencers: The Differences & Benefits
You’ve set up and optimized your Shopify store and have run countless ads on Facebook and Google, but you’re not seeing the results you want. So you did a bit of research and looked into influencer marketing. You know you want to use a nano or micro-influencer, but how do you choose which one? At […]
Posted on April 19, 2023
How to Find Nano-Influencers: The Ultimate Guide
If you tracked the rise of influencer marketing, it would resemble a rocket launch. In 2022, influencer marketing reached a new record $16.4 billion in industry size. And even that’s just scratching the surface. 17% of marketers went into 2023 with plans to invest in influencer marketing for the first time. But not all influencer […]
Posted on April 14, 2023
How to Become a Micro-Influencer
How many times have you scrolled through TikTok or Instagram, watching content from influencers, and thought, “I could do that”? Probably more often than you’d like. If you’ve been dreaming of making it big as an influencer, there’s never been a better time to start. Business Insider reports micro-influencers can make as much as $5,000 […]
Posted on April 09, 2023
Partner with These Top Fashion Bloggers in Utah
The creator economy has given thousands of fashion bloggers in Utah an alternative career path to make a living as an influencer. Rachel Parcell is one of them. What began as a fun way to document her life as a newlywed online turned into a thriving influencer business with millions of followers across different channels. […]
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