Posted on August 24, 2023
Influencers vs Bloggers: What’s the Difference?
Influencers. Bloggers. Creators. So many names for the same thing, right? Actually, no. It turns out: these are not the same career paths, nor are the titles interchangeable. There is overlap between them, however. The issue is: these different terms have so much hidden behind the curtains that the difference is not always easy to […]
Posted on July 24, 2023
Is Being an Influencer A Good Career Choice?
With one in five people who fall in the Gen Z demographic now saying he or she would quit college to become a social media influencer, it’s no surprise Google searches for “how to become a full-time influencer” are on the rise. The reality is that becoming an influencer is a career path many people […]
Posted on July 20, 2023
The Influencer’s Guide to Threads
Instagram’s newly launched text-based conversation app Threads is the hottest new thing on the social media radar. It’s being seen as a direct competitor (and potential threat) to Twitter. The Threads app has already racked up over 100 million users, amassing 30 million of those users in the first 16 hours following its launch on […]
Posted on July 05, 2023
16 Lifestyle Micro-Influencers to Collaborate with Today
Many people crave lifestyle change. It’s part of the reason social media is so effective: It gives people a chance to imagine other life paths and peek into the daily lives of people living picture-perfect days. That’s where both lifestyle influencers and content creators come in handy for brands. We’ve rounded up a few fantastic […]
Posted on July 05, 2023
Influencer Marketing Budget: Tips for Large, Small, or No Budgets
You’ve exhausted your budget on Google and Facebook ads. But even though you’re getting traction, it either remains minimal or doesn’t generate substantial sales for your Shopify store. You’re not alone. But with the increase in social media ads and the decrease in users’ attention spans, it’s essential to look beyond traditional marketing strategies. The […]
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