Posted on April 19, 2023
How to Find Nano-Influencers: The Ultimate Guide
If you tracked the rise of influencer marketing, it would resemble a rocket launch. In 2022, influencer marketing reached a new record $16.4 billion in industry size. And even that’s just scratching the surface. 17% of marketers went into 2023 with plans to invest in influencer marketing for the first time. But not all influencer […]
Posted on April 14, 2023
How to Become a Micro-Influencer
How many times have you scrolled through TikTok or Instagram, watching content from influencers, and thought, “I could do that”? Probably more often than you’d like. If you’ve been dreaming of making it big as an influencer, there’s never been a better time to start. Business Insider reports micro-influencers can make as much as $5,000 […]
Posted on April 09, 2023
Partner with These Top Fashion Bloggers in Utah
The creator economy has given thousands of fashion bloggers in Utah an alternative career path to make a living as an influencer. Rachel Parcell is one of them. What began as a fun way to document her life as a newlywed online turned into a thriving influencer business with millions of followers across different channels. […]
Posted on March 17, 2023
Cracking the YouTube Code: Insider Secrets for Creators to Build a Thriving Channel
Jake Fellman was an average guy until he started creating content on YouTube in 2020. From September 2020 to this day, his YouTube creator account has been one of the fastest-growing channels on the platform, with over 15 million subscribers (and counting). The secret behind Jake’s success? Producing short-form videos for YouTube Shorts. In his […]
Posted on March 03, 2023
Micro vs Macro-Influencers: Who’s the Best for Your Brand (+ Examples)
It’s a new year, and you’re excited to invest a chunk of your marketing budget in influencer campaigns. But just as you’d hit the ground running with your campaign prep, it all stops. You need to know how to choose between micro and macro-influencers for your brand. You’re not alone in this dilemma. These two […]
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