Important News! Afluencer becomes part of→ Learn More

Influencing on a Budget: Tips to Keep Your Accounts In Check

Blog Image

July 5, 2019

4 min read

Author Image

Author

Nicole P. Dunford

Table of Contents

Best Influencer Marketplace

Global Influencer Database

Brand Partnerships

All-in-one Platform

BRAND SIGN UPFOR CREATORS

It’s inspiring and motivating looking at the lavish lifestyle of influencers! And if you’re in the same boat, you might have been wondering how to get influencing started on a budget. Whether it’s organizing payments or earning money, we’ve got the tips to help you with the beginnings.

Being Realistic About Expenses

Budgeting as an Influencer

To ensure the budgets going well, a big part of the process is keeping the influencing expenses in check. A big change in being self-employed, whether part or full-time, is that expenses such as tax, insurance all need to be paid by you, instead of automatically being deducted from your salary. Counting with that, alongside everything else such as at the beginning of every month or tax year is a tedious, but absolutely essential. Once you expect all these payments to come out of your account at certain times, you won’t run into unpleasant surprises in your bank account.

How do you get started?

Spend an afternoon with a big cup of coffee, listing all the expenses, both work and personal ones. This will help you and your wallet prepared for all bills that need paying. When making your list, don’t forget random subscriptions that relate to your influencer career, e.g. engagement apps, website subscriptions, even budget tools. A financial app can also be a great shout if you’re new to the whole system!

Blending Fun with Work

Fun Photography Shots

When just starting out, seeing every opportunity as an influencer-moment can be extremely useful. We know that you probably don’t have the time, or equipment yet for big shoots. So why not take a more organic approach? When going to brunch to a cozy café or a botanic garden just to escape busy days, never forget to take your camera. You’ll probably see at least one perfect location for an impromptu-shoot every day. These are all perfect, cost-effective opportunities to utilize your general activities to create influencer content, without having to spend a fortune on a fancy location.

How do you get started?

Plan ahead with where you’re going and whether you can shoot anything there (we’re looking at you, fashion/ beauty/ travel influencers!). Even if it’s a Tuesday coffee-run, be ready to take a few photos…and don’t forget to have fun!

Organizing Influencer Tools on a Budget

Influencing on a Budget

Besides potential budget apps, looking into social media organizing tools can also help you save money with influencing! While these apps are known for making your life easier, finding the right one, and sticking to it will definitely help you out financially. With the endless options when it comes to social media management, it’s easy to get lost in the process. We’ve all been there, signing up to apps for $10 a month, without noticing them adding up.

How do you get started?

Before downloading and purchasing another app, make sure to ask yourself a few questions. “How does this compare to the ones I already have? Could I switch to solely using this one for managing social media?” are both questions that will help you oversee the maze of these tools.

Freelancing & Getting into the Partnership Business Early

Freelancing Business

We often get asked the question about switching to the influencing lifestyle and still support the budget with a stable income. If you’re wondering the same, freelance work might be the perfect choice for you. It provides flexibility, so the focus can stay on your influencer career, but it can also pay the bills meanwhile setting up your social presence. On the other hand, don’t be afraid to reach out to brands, evening with a tiny following. As long as your platforms and blog are on point, brands will be interested in working with you!

How to get started on this?

During building up your profile, look for freelance work on platforms such as Upwork that’s related to your field. Get the content, captions and followers organized to start your career as an influencer. Then it’s time to start looking for brands. Work on your outreach e-mails and budgeting for each promotion ahead of time, so you can provide professional rates and replies.

Frequently Asked Questions

<details class="ih-faq"><summary>How much money do you need to start influencing?</summary><div class="ih-faq-a">You don&#x27;t need significant capital to start influencing. Begin by leveraging what you already have—your phone camera and everyday locations. Focus on organic content creation during regular activities like cafe visits or nature walks. Budget mainly for essentials like engagement apps and social media tools, which can start at minimal costs.</div></details><details class="ih-faq"><summary>What are hidden costs of being an influencer?</summary><div class="ih-faq-a">Beyond obvious expenses, influencers face costs like taxes, insurance, and subscriptions for engagement apps and website tools. Monthly subscriptions add up quickly without tracking. Factor in equipment upgrades, content creation tools, and financial management apps. Create a comprehensive list of both work and personal expenses to avoid surprises.</div></details><details class="ih-faq"><summary>Can you be an influencer while working another job?</summary><div class="ih-faq-a">Yes, freelance work is an excellent way to maintain stable income while building your influencer career. Platforms like Upwork offer flexible opportunities in your field. This approach lets you support yourself financially while developing your social presence and eventually partnering with brands.</div></details><details class="ih-faq"><summary>Do brands work with small influencers?</summary><div class="ih-faq-a">Absolutely. Brands are interested in working with influencers at any follower count, as long as your platforms and content are professional and on-brand. Focus on organizing your content, captions, and engagement. Prepare professional outreach emails with budgeted promotion rates to attract brand partnerships early.</div></details><details class="ih-faq"><summary>What social media management tools should influencers use?</summary><div class="ih-faq-a">Choose one comprehensive social media management tool rather than subscribing to multiple apps. Before purchasing, compare tools and ask if they can replace your existing ones. Many subscriptions add up to $10+ monthly without noticed, so consolidating saves money while keeping your content organized efficiently.</div></details>

More Influencer Marketing Insights

Explore more guides and playbooks on finding the right creators and growing your brand with influencer marketing.

Best Influencer Marketplace

Unlock the full potential of your brand through our creator marketplace & all-in-one influencer platform.

LEARN MORE