The realm of digital marketing is changing and will continue to do so, thanks to influencers. Platforms like Twitter, Instagram, and Facebook are now dominated by influencers who create engaging content and interact with consumers.

They’re a force to be reckoned with—research shows that 40% of people purchase an item only after seeing an influencer use it. So if you want to grow your business, promote brand loyalty, and expand your consumer base, you need an influencer marketing campaign.

With these dos and don’ts, you’ll learn how to develop a successful influencer marketing campaign.

Do: Hire the Right Influencers

The first thing to know how to do is hire the right influencer for your marketing campaign. They should be aligned with your audience’s interests. Hiring an influencer that’s not dealing with your target audience won’t help your business. Moreover, they should be active on their social media and post consistently—only then will your products get attention.

Hiring the right influencers also means ensuring that they’re engaging the audience. You should check if the influencer interacts with their audience through comments and DMs before hiring one.

Do: Approach Them Correctly

Once you’ve found the right influencer to take on your marketing ventures, it’s crucial to approach them properly. Remember, you’re building a relationship with them.

Check their profiles and bios and see how you should contact them. Some prefer a tweet while others prefer an email—so approach them accordingly.

Don’t: Dismiss Micro-Influencers

While you might think that a bigger following has more impact, it’s not always the case.

Why? It’s because micro-influencers have a higher engagement rate than macro-influencers. They have a niche audience, are more affordable, and available, and have a more authentic approach to their followers—an ability that helps more people take them seriously.

So if you want to know how to do influencer marketing the right way, you can’t be quick to dismiss micro-influencers.

Don’t: Allow Influencers to Be Unclear With their Followers

In the past, influencers wouldn’t be transparent with their followers about whether or not they were paid to advertise the product. However, Instagram guidelines have changed since then. Influencers need to follow FTC guidelines to avoid legal problems, penalties, or fines.

Make sure the influencer you pick is transparent with their followers about their sponsored posts.

Now that you know how to do Influencer Marketing, it’s time to find creative influencers to help you achieve your goals.