Posted on February 05, 2020
If You’re Doing These Things, Your Followers Might Think You’re Fake
If we’ve learned anything from Millie Bobbie Brown’s fake skincare routine and the backlash that followed, it’s this: your followers might love you, but they won’t take balderdash from you. Anything that smells “fake” to them will be called out, and in the aftermath, you’ll find your brand, business, or future in jeopardy. Knowing this, […]
Posted on February 04, 2020
The Do’s And Don’ts Of Influencer Marketing
It is not uncommon to make mistakes when starting out on a new marketing campaign. Lessons are learned. Trial and error strategies are adopted. But unless you’re a multi-billion dollar company that can afford to blow away cash on unsuccessful campaigns – you shouldn’t be making costly mistakes. So we’re here to help you save […]
Posted on February 03, 2020
Cashing in on Valentine’s Day as a Business Through Social Media Marketing
The response from regular people to world leaders’ calls for war has proved one thing: that the younger generation stands by the idea of making love, not war. And this younger generation is likely going to be the majority of your potential customers—right now, and in the future. Speaking of love, Valentine’s Day is right around […]
Posted on January 31, 2020
3 Strategies To Build Brand Trust Through Influencer Marketing
Influencer marketing has been a staple of most brands’ marketing strategies in the past several years, especially for SMBs. The power of influencer marketing has become evident and more brands than ever are utilizing influencer collaborations with hopes to achieve better engagement with their audience, increasing sales, and building brand trust and recognition. However, the […]
Posted on January 23, 2020
5 Canadian Brands That Work With Influencers
Canadians love to use social media. About 36% of Canadians follow celebrities on Instagram and about 51% follow influencers including vloggers. This is why many top Canadian brands are looking to work with influencers and content creators. YouTube appears to be the top social media in Canada as it influences the buying decisions of over […]
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