Posted on August 07, 2022
The Ultimate Guide to Influencer Apps for Your Shopify Store
After spending thousands of dollars on Facebook and Google ads for your Shopify store, if you’re still not getting meaningful results, the reality is that your strategy needs to change. Enter influencer marketing. Last year, spending on influencer marketing was over $3 billion, a 33.6% rise from 2020. The total spending on influencer marketing is […]
Posted on July 10, 2022
Micro-Influencer Marketing: Everything You Need to Know
When Coca-Cola launched its raspberry-flavored drinks in Denmark, it took a more grassroots approach to marketing. The brand partnered with 300 micro-influencers in the food and lifestyle niche—averaging 2500 followers each and reaching an audience of 750,000. Instead of working with A-list celebrities and macro-influencers, the FMCG giant embraced micro-influencer marketing for two main reasons: […]
Posted on July 07, 2022
How to Improve Engagement Rate on Social Media
Social media engagement rate is a very important metric and one of the few things a brand would like to know before they decide on an influencer. Unfortunately, both businesses and influencers struggle to improve or even maintain a good engagement rate. In this ultimate guide, we’ll provide tips on how to improve engagement rates […]
Posted on June 23, 2022
Collab Best Practices to Grow Your Partnership Portfolio
So, you’ve signed up with the most badass influencer and content creator marketing platform on the planet – Afluencer. You have worked to make sure your profile is up to scratch with an attention-grabbing bio, including relevant keywords, and applying to Collabs. Learn more on what to do when getting started with Afluencer here. Sounds […]
Posted on June 12, 2022
Content Creator vs Influencer: How to Pick the Right One
Picture two individuals: one is a fashion model posing with the new shade of lip color from a beauty brand on her latest Instagram post, nudging her followers to buy it. Another is a beauty vlogger sharing styling and makeup tips for the same product on her YouTube channel. The fashion model uses her influence […]
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