Posted on September 07, 2020
Why Being on the Right Side of History Matters for Businesses
Being on the right side of history matters today more than ever! The social atmosphere is riddled with political undercurrents, be it racism, identity politics, or minority rights. And this affects the way your end-users think. But how does it concern businesses? Brands are breaking away from the conservative role of ‘providers’ and moving toward the […]
Posted on August 31, 2020
7 New Collab Opportunities for Influencers in Quarantine
We might be in lockdown but the show must go on, right influencers? This is coming at ya with inspo to get cracking on new brand collab opportunities that are perfect for influencers quarantined at home. Online learning, quirky undies, UV sanitizers, personalized solar system art, DIY home security, natural seasonal supplements, and a really […]
Posted on August 27, 2020
Why You Should Always Perform A Risk Assessment Before an Influencer Partnership
Whenever a brand is looking at a potential influencer collab they will need to create a risk assessment and review various metrics to ensure a good fit. Most marketers will look at an influencer’s follower count, engagement rates, aesthetic, location, target audience, and more. While all of these metrics are extremely important from a business […]
Posted on August 22, 2020
When Should You Use Video Email Marketing
We’ve already discussed the various benefits that come from incorporating video email marketing into your digital marketing strategy. Now you understand its importance. The next question is when you should incorporate videos in your email marketing if you want to see results. Want to achieve the benefits? Then you shouldn’t just dive in and start […]
Posted on August 20, 2020
BREAKING Influencer News: Reels, Amazon Live-Streaming, Google’s ShopLoop, TikTok Creator Fund & BrandConnect by YouTube
You know that feeling you get when an unexpected nice-looking package arrives at your door? There’s really no hiding your childlike excitement as you rip open the box and literally plunge into your goodies – whee! Dancing star-eye emojis for days. Excitement overload happening right now. Because we have some breaking news about some big […]
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