Posted on October 25, 2025
How Brands Can Benefit From Influencer Marketing During the Holiday Season
Holiday season marketing in 2025 looks a little different. According to Deloitte, U.S. retail sales from November to January are expected to rise by just 2.9% to 3.4%, marking the slowest growth since the pandemic. That means every impression, click, and conversion counts more than ever. To break through cautious consumer spending, brands are leaning […]
Posted on July 25, 2025
Influencer Marketing ROI Made Simple: What to Track and Why in 2025
Influencer marketing ROI isn’t just a buzzword. It’s your bottom line. In 2025, brands aren’t throwing money at creators and hoping for the best. They want proof. Clicks, conversions, sales—and proof that it’s working Because here’s the truth: influencer marketing works, but only if you measure what matters. This guide will show you how to […]
Posted on May 15, 2025
How to Create an Influencer Marketing Strategy
How to create an influencer marketing strategy is one of the first things brands Google when they’re ready to work with creators. And for good reason. It might sound like a big task. But it doesn’t have to be scary. In fact, with the right steps, it can actually be fun. Influencers are everywhere. They’re […]
Posted on September 14, 2024
How to Increase Subscription Box Sales with Micro-influencers
Let’s talk about subscription boxes. They’re like little gifts to yourself, showing up at your door each month filled with surprises. But here’s the thing—no matter how fantastic your box is, getting it into the hands of more customers can feel like cracking a secret code. The answer? Micro-influencers. Micro-influencers might not have the celebrity […]
Posted on January 31, 2022
Ingredients of a Successful Online Marketing Campaign
Running an online marketing campaign is quite different from the conventional one. Unlike usual marketing activities, a campaign is designed for a particular purpose and only runs for a certain period. The recent decade has witnessed a monumental evolution in marketing campaigns. With the global business market moving towards a digital era, traditional marketing is […]