Posted on August 06, 2020
Going from a Business to a Brand
When we think of brands, big retailers come to mind. Like Nike, Adidas, Vans, Kate Spade, and Calvin Klein. We associate large clothing retailers with leading brands, but how did that transition come about? When did these businesses become brands and what exactly does it take for a business to become a brand? Becoming a […]
Posted on August 05, 2020
Photography Tips and Tricks for Food Influencers
You eat with your eyes first is a common phrase that endorses the presentation of food. The idea behind it is that food should look irresistible, even if it’s something simple. As a food influencer, you need to perfect your photography skills to make every plate of food look enticing. However, it’s not all that […]
Posted on July 30, 2020
Good vs Bad Followers
One of the most important metrics brands use to apprise influencers they’re considering working with is their follower number. However, the number itself isn’t a good indicator of whether a partnership will help the brand reach its goals. When analyzing an influencer’s following it’s important to make the distinction between good and bad followers. It’s […]
Posted on July 30, 2020
Highest Paid YouTubers 2020 Will Shock You
“Damn, YouTubers are rich,” says my friend as we discuss some of the highest-paid YouTubers of 2020. Like most people, he had no idea how much these richest YouTubers make but he knew they made a lot of money. He casually quoted, “They make about $5,000 a day”. Now that’s a good amount of money. […]
Posted on July 29, 2020
Influencers Under 10? Yes, Kids are Making Money
YouTube loves kids! Child-related keywords are among the most searched terms on our influencer platform. Hence it doesn’t come as a surprise that influencers under 10 are ruling the network. It is common for parents to share videos and photos of their children on social media. However, now they’re doing it to make money and […]
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