Posted on March 31, 2020
How Social Distancing Affects Influencers
Influencers take great care to keep their social media feeds looking pristine and on-brand. The carefully curated photos they post are meant to present an enviable lifestyle and the stereotypical image of an influencer is of a person with a perfectly put-together outfit, great hair, and makeup taken in an exotic and interesting location. However, […]
Posted on March 29, 2020
Influencing in a Socially-Distanced World (2022 Playbook)
Paid brand partnerships on hold. Canceled events. Restricted International travel. The whole world is practically on lockdown. And your livelihood has taken a turn. Social distancing is the new order of the day for influencers. Because containing the coronavirus crisis is a top global priority. You weren’t expecting the world to still be like this […]
Posted on March 24, 2020
Innovative Influencer Marketing Strategies
Influencer marketing has become a multichannel discipline. It is one of the top investments for many of the world’s leading brands. This practice has become extremely popular and it has evolved past simple sponsored posts on social media. This is in large part due to the fact that influencer marketing is becoming more measurable. More […]
Posted on March 20, 2020
Learning from Ford: The Man Who Invented the Long Weekend
Know how you gleefully say TGIF when Fridays roll around? It’s one of the greatest feelings in the world—knowing that you have two days off work. Two full days of relaxation and cheer. But did you know that there was a time when it was a must for workers to work seven days a week? […]
Posted on March 20, 2020
How to Use Your Brand Image to Find Influencers
One of the largest difficulties faced by companies who are trying to incorporate influencer marketing into their marketing strategy is how to start finding the right influencers to work with their brand. You must be certain that the online personalities you’re collaborating with fit with your brand’s goals and complement your image. Also, make sure […]
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