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Posted on April 14, 2020

Social Media Influencing During a Pandemic

Once all of this is over (and it will be—humans have weathered greater storms and bigger pandemics in the past), there’s one medium that will largely shape how people remember this pandemic. Just like we rely on photos from museums to experience past pandemics, social media will serve that role for future generations. And the sooner […]

Posted on April 09, 2020

Responsible Marketing During A Pandemic

In times of crisis, it’s important for brands to make changes to their marketing strategy. Changes that will reflect and address these sensitive times in a thoughtful and responsible way. It’s a tough and confusing time for businesses and customers alike. Creating the right marketing approach could help your brand avoid mistakes, make the right […]

Posted on April 05, 2020

How to Make TikTok Videos to Get More Followers

We have already talked about the importance of TikTok in our previous blogs and Why Now Is The Right Time to be a TikTok Influencer. Assuming you’ve made up your mind to be on the platform, it’s time to walk you through the steps to help you become popular on TikTok by teaching you how […]

Posted on March 31, 2020

How Social Distancing Affects Influencers

Influencers take great care to keep their social media feeds looking pristine and on-brand. The carefully curated photos they post are meant to present an enviable lifestyle and the stereotypical image of an influencer is of a person with a perfectly put-together outfit, great hair, and makeup taken in an exotic and interesting location. However, […]

Posted on March 29, 2020

Influencing in a Socially-Distanced World (2022 Playbook)

Paid brand partnerships on hold.  Canceled events. Restricted International travel.  The whole world is practically on lockdown. And your livelihood has taken a turn. Social distancing is the new order of the day for influencers.  Because containing the coronavirus crisis is a top global priority. You weren’t expecting the world to still be like this […]

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