Posted on June 01, 2023
Influencer Marketing Trends & Statistics for 2023 and Beyond
Influencer marketing has earned its place as an integral part of the modern marketer’s toolbox due to its power to help companies build brand awareness, reach target audiences, and grow their businesses. What started as sharing recommendations and influencing people through social media has become an actual job for influencers and content creators. The advent […]
Posted on April 30, 2023
59 LGBTQIA+ Influencers Making A Difference
LGBTQIA+ (lesbian, gay, bisexual, transgender, queer, and other sexual identities) influencers are taking the internet by storm nowadays. They make use of social media platforms such as Instagram and Twitter to speak up about LGBTQ+ rights and help brands reach a wider audience. Many people credit LGBTQ+ influencers for bringing validity to the community and […]
Posted on April 19, 2023
How to Find Nano-Influencers: The Ultimate Guide
If you tracked the rise of influencer marketing, it would resemble a rocket launch. In 2022, influencer marketing reached a new record $16.4 billion in industry size. And even that’s just scratching the surface. In 2023, 17% of marketers plan to invest in influencer marketing for the first time. But not all influencer marketing is […]
Posted on April 02, 2023
How Artificial Intelligence Is Changing Influencer Marketing for Brands and Influencers
Artificial Intelligence (AI) is changing the world and even big companies like Microsoft and Tesla is entering the space. ChatGPT has revolutionized how we ask questions and Elon Musk predicts that AI will change other industries too. Is influencer marketing safe? We don’t think so. In this article, we’ll talk about the role of AI […]
Posted on December 18, 2022
Shopify Collabs: Everything You Need to Know
The marketing world isn’t the same as it was a few years ago—and neither are shoppers’ expectations. Today, people don’t want to be sold to. Instead, they want to see more brand personality and value-added content that nurtures healthy relationships with their favorite brands. Enter: content creators. Content creators are the secret sauce to making […]
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