Posted on June 30, 2020
How to Recognize and Avoid Influencer Fraud
One unfortunate reality of the influencer marketing world is the continuing problem with fraudulent influencers. There are many ways in which influencer fraud can occur, but purchasing followers looks to be the most prevalent strategy. In this type of fraud, the influencer will artificially increase their number of followers, use bots, paid followers, or take […]
Posted on May 30, 2020
Influencer Marketing for Shopify Merchants: Tips to Increase Sales Through Instagram
With over a million active websites, Shopify is one of the biggest names in the world of eCommerce. It enjoys a huge market share (about 20%) and is most popular in English-speaking countries. Hence, it doesn’t come as a surprise that influencer marketing on Instagram for Shopify merchants is a hot topic. We’re going to […]
Posted on May 27, 2020
8 Tools to Find Influencers to Promote Products
Need to find influencers to promote products? These eight tools are built for you. One is even free! Influencer marketing is not a new concept. It has been in existence for years. We’ve always used relationships to sell. However, back in the day, it was limited to word of mouth and advertising on platforms like […]
Posted on May 10, 2020
Social Media Influencer Fails: Worst Social Media Posts and Marketing Scandals
If you search ‘negative celebrity influencers’ you will come across a number of influencer names who have been at the forefront of some of the worst social media fails over the years. The truth is that you can never be sure of a social media campaign — it can go either way. For thousands of […]
Posted on May 06, 2020
Working With Food Influencers: 5 Strategies to Consider
Working with influencers is a great way for a food company to achieve its business goals. Nearly everyone can benefit from forming a good working relationship with influencers in their niche. Regardless of whether your business offers food products, ingredients, utensils, or catering services. These are 5 ways you can start working with food influencers […]
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