Posted on September 23, 2019
Why Brands Starting Small Need Influencers to Boost Their Business
The United States Small Business Administration reports that the number of small brands in the country is 29.6 million. Every year, the establishment of new businesses means the emergence of more jobs, with as many as 1.4 million posts. These businesses might be small in stature, but they are by no means small in number. They […]
Posted on August 28, 2019
Which Is More Important: Reach or Impressions
So you’ve been trying to increase your visibility and influence on social media. And you’ve come across the two different metrics critical to the success of your social media strategy — reach and impressions. But did you know that these metrics are closely linked and oftentimes even grouped together? That’s because both impressions and reach […]
Posted on August 13, 2019
How to Find the Right Influencers on Instagram
As a growing industry constantly shaped by fresh outlooks, keeping up with influencer marketing and sourcing collabs can quite easily become a natural, daily process. So, instead of picking up magazines only to find outdated lists of influencer names, why not just start your search on Instagram? Follow these quick tips and the process of […]
Posted on July 21, 2019
5 Steps To Get Started With Influencer Marketing
More and more brands are seeing successful results from influencer marketing and their number is only going to increase. However, as excited as you may be by the advantages influencer marketing has to offer – it can still be tricky to get started. So this is a five-step guide on things you need to do […]
Posted on April 19, 2019
6 Influencer Outreach Techniques for the Perfect Collaboration
It’s time to draft the introductory outreach e-mail for an influencer. And the time to initiate a conversation about a campaign, the first impression is extremely important. This e-mail represents your interest, while instantly showcasing an image of your brand and what it’s going to be like working with you. How to get started on […]
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