Micro Influencers Archives - AFLUENCER

Posted on July 10, 2022

Micro-Influencer Marketing: Everything You Need to Know

When Coca-Cola launched its raspberry-flavored drinks in Denmark, it took a more grassroots approach to marketing. The brand partnered with 300 micro-influencers in the food and lifestyle niche—averaging 2500 followers each and reaching an audience of 750,000. Instead of working with A-list celebrities and macro-influencers, the FMCG giant embraced micro-influencer marketing for two main reasons: […]

Posted on February 06, 2022

5 Travel Micro-Influencers: The New Faces of Marketing

The travel industry is one of the hardest-hit industries due to the pandemic. According to Statista, the United States alone recorded a tourism revenue loss of roughly $147 billion between January and October 2020. However, with the ease in travel restrictions, there has been a gradual increase in travel as people itch to change their […]

Posted on February 04, 2022

22 Fashion Micro Influencers On the Rise

The fashion industry is constantly on the rise even amidst the pandemic. It is estimated that by 2025 the fashion industry will generate $1.1 billion in sales. So, how do you make sure your fashion brand gets in on the action too? Simple answer — influencer marketing. Gen Z and Millennials are gravitating toward Instagram […]

Posted on February 04, 2022

6 Gaming Micro-Influencers Helping Brands Grow

The pandemic attack has led to the growth of the gaming industry. Currently, there are over 3.2 billion gamers around the world, and the number continues to grow. According to Statista, the gaming industry grew by 14.4% between 2020 and 2021, from over $155 billion to more than $178 billion. By 2025, it’s predicted to […]

Posted on January 15, 2022

The Ultimate Guide to Finding the Right Micro-Influencers For Your Businesses

The world of influencer marketing has exploded in recent years: Spending on influencer marketing in the US is expected to rise 12.2% to $4.14 billion in 2022, on top of a 33.6% spike projected for 2021, per eMarketer’s estimates. As we step into 2022, influencer marketing will remain one of the strongest marketer’s weapons—with a […]

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How Micro-Influencers Can Successfully Pitch Brands

As the popularity of influencers and influencer marketing continues to rise, it can be tough to get started as a micro-influencer. There are so many influencers on the market that standing out and getting sponsored can seem like an insurmountable challenge. If you’re new to the world of influencers you may not know how to […]

3 Ways To Improve Influencer Conversion Rates

It’s no secret that influencers hold a lot of power over their audience’s purchase decisions. This becomes even more evident when you look at the data. Over 80% of shoppers make buying decisions based on the opinion of their role models or influencers. Unfortunately, many brands (especially newcomers) don’t know how to leverage this type […]

Meet the Micro-Influencers from Singapore Who Helped the Ministry of Environment Spread Awareness

Singapore’s Ministry of Environment seeks out social media micro-influencers to spread awareness of environmental issues. Wait. Singapore has a Ministry of Environment—how cool is that? What’s even cooler is that these guys know what’s up. They did what most traditional “ministries” would never even imagine doing: they got in touch with Marcus Nai (@marcusnai) and […]

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