Posted on January 15, 2022

The Ultimate Guide to Finding the Right Micro-Influencers For Your Businesses

The world of influencer marketing has exploded in recent years: Spending on influencer marketing in the US is expected to rise 12.2% to $4.14 billion in 2022, on top of a 33.6% spike projected for 2021, per eMarketer’s estimates. As we step into 2022, influencer marketing will remain one of the strongest marketer’s weapons—with a […]

Posted on November 17, 2021

12 Fashion Micro Influencers On the Rise

These fashion micro-influencers may have a smaller following, but what they have to offer brands on the hunt for a Collab is huge. They’re more relatable than A-list celebs and keep their audience engaged. Read on for everyday looks, high fashion, and a whole lot of authenticity. Gabriela Simongini Angely Pontillas Brittany Barker Carly Maddox […]

Posted on July 08, 2020

How Micro Influencers Can Successfully Pitch Brands

As the popularity of influencers and influencer marketing continues to rise, it can be tough to get started as a micro influencer. There are so many influencers on the market that standing out and getting sponsored can seem like an insurmountable challenge. If you’re new to the world of influencers you may not know how […]

Posted on March 05, 2020

3 Ways To Improve Influencer Conversion Rates

It’s no secret that influencers hold a lot of power over their audience’s purchase decision. This becomes even more evident when you look at the data. Over 80% of shoppers make buying decisions based on the opinion of their role models or influencers. Unfortunately, many brands (especially newcomers) don’t know how to leverage this type […]

Posted on December 09, 2019

Meet the Micro-Influencers from Singapore Who Helped the Ministry of Environment Spread Awareness

Singapore’s Ministry of Environment seeks out social media micro-influencers to spread awareness on environmental issues. Wait. Singapore has a Ministry of Environment—how cool is that? What’s even cooler is that these guys know what’s up. They did what most traditional “ministries” would never even imagine doing: they got in touch with Marcus Nai (@marcusnai) and […]

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