Micro Influencers

Posted on March 05, 2020

3 Ways To Improve Influencer Conversion Rates

It’s no secret that influencers hold a lot of power over their audience’s purchase decision. This becomes even more evident when you look at the data. Over 80% of shoppers make buying decisions based on the opinion of their role models or influencers. Unfortunately, many brands (especially newcomers) who don’t know how to leverage this […]

Posted on December 09, 2019

Meet the Micro-Influencers from Singapore Who Helped the Ministry of Environment Spread Awareness

Singapore’s Ministry of Environment seeks out social media micro-influencers to spread awareness on environmental issues. Wait. Singapore has a Ministry of Environment—how cool is that? What’s even cooler is that these guys know what’s up. They did what most traditional “ministries” would never even imagine doing: they got in touch with Marcus Nai (@marcusnai) and […]

Posted on July 18, 2019

Micro-Influencers Can Bring to the Table What Mainstream Influencers Can’t

When you think of influencer marketing. Or even of the term ‘social media influencer’. There are doubtlessly only a few names that pop up in your head. The Kardashians and the Jenners are most probably up there, right? But when you think a little harder and try thinking of social media influencers in terms of […]

Posted on July 04, 2019

Influencing on a Budget: Tips to Keep Your Accounts In Check

It’s inspiring and motivating looking at the lavish lifestyle of influencers! And if you’re in the same boat, you might have been wondering how to get influencing started on a budget. Whether it’s organizing payments or earning money, we’ve got the tips to help you with the beginnings. Being Realistic About Expenses To ensure the […]

Posted on July 01, 2019

5 Ways to Kickstart Your Career as a Fashion Influencer

Being a fashion influencer sounds like the absolute jackpot to everyone who adores the creative side of the industry. Getting dressed by brands and taking part in catwalk shows is just the tip of the iceberg of this career’s benefits. But how do you get there? Well, by mirroring some of the biggest success stories. […]

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Collaboration With Micro Influencers

Identifying the right influencer for your brand. That’s one of the first steps of creating the framework for a profitable collaboration. The number of influencers is growing every year. And the terms micro, mid-tier, and macro-influencer make the process easier and harder for brands all at the same time. We want to help you figure […]

 
 
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