The influencer marketing game has been growing fast in the past couple of years. And fresh influencer recruits have been popping up all around us. Thanks to the popularity of social media platforms like Instagram, TikTok, and Facebook—pretty much anybody can become an influencer these days. Which would make you think that finding the right influencer for your brand would be a walk in the park.
On the contrary, with so many influencers to choose from, it can prove to be quite the challenge to find an influencer who is perfect to represent your brand.
That is why we have come up with 3 important factors to consider when you go influencer hunting.
The 3 factors you need to take into account when you’re out finding the right influencer for your brand are:
- Relevancy
- Frequency
- Authenticity
We are going to very briefly go through these 3 factors with you before we send you on your way to track down your ideal influencer. But before that, we’d just like to let you know that we have also created easy-to-digest infographic covering these points.
So feel free to check out (at the bottom of this post) our well-crafted infographic on Finding the Right Influencer for Your Brand.
3 Things to Consider When Finding the Right Influencer for Your Brand
Relevance
When finding the right influencer for your brand, it is important to look at how aligned an influencer’s content is with your messaging. Read through their archived posts to get an idea of what kind of consumer they are.
Frequency
When a publisher is consistently posting high-quality content on a regular basis, readers are more likely to return, bookmark, and share. So finding an influencer who you can expect to post regularly for your brand would certainly be the right approach.
Authenticity
Personal stories that include genuine use of a product or brand are more trusted than straight product reviews. You can engage with influencers to create authentic content that their audience expects while associating your brand with that content.
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Now here’s the infographic on Finding the Right Influencer for Your Brand that we promised to share with you. Feel free to share it with your audience or add it as your desktop wallpaper!
