It’s that time of the week when we share with you an easy-to-digest infographic. This time around we have covered a few points about influencer marketing in the education sector.
First of all, here is what you will find in the infographic. But if you wish to skip straight to the crafty infographic, then scroll to the bottom of the page.
What’s an Education Influencer?
An education-focused influencer who has established independent credibility on the topic of education, usually with a niche focus.
Social media influencers in the education sector consist of:
- Classroom teachers
- Education enthusiasts
- Former teachers
- Edtech experts
Which Types of Influencers Are Suitable to Promote Online Education?
Choose influencers whose profiles have huge followers, and generate higher engagements around 4%. If the engagement ratio is higher, then the higher the chances of a positive response from your desired audience.
Research your options.
Is the influencer active on all their education platforms? Do they have organic reach?
Education influencers should be up to date with the latest trends in the education sector.
How Segmented Is The Influencer Market?
The teacher influencer landscape’s segmented by educator grades, subject areas, and social media channels.
In your initial outreach to an education influencer, here are a few tips to keep in mind:
- Show the influencer that you’re already following them, and that you like their content.
- Call out a recent photo they posted that you liked, or a post you found helpful, and include it in your pitch.
- Always approach influencers as a partner, not the hired help.
Building relationships with educator influencers can create brand advocates who can directly influence your target audience.
Looking to connect with a top influencer to get the word out on your webinar or education plan?
Now here’s that well-crafted infographic we promised you earlier.