Influencer marketing has developed a solid foundation for e-commerce, and many small and medium businesses bank on their support for PR. If you’re an influencer, seeing sponsored posts, brand collaborations, and product reviews on your feed will not come as a surprise to your followers.
Social media users are under the impression that influencers have it easy. With all the promotional content and free PR packages, the followers develop a misconstrued impression of the influencers. In truth, cracking the code to become a macro influencer from a recreational social media user can be challenging.
Here’s a guide for influencers that are just getting started. Use these influencer tips to build connections and network with brands.
Have a Credible Profile
When businesses decide to collaborate with influencers, they look for credible profiles that aren’t fake and haven’t developed their following through any unfair means. If you have a large following but a low engagement rate, something doesn’t add up and businesses will drop the idea of working with you.
So the first important influencer tip is to make sure your follower count and other metrics are authentic and verifiable.
Businesses need influencer marketing to boost their business, but not through inauthentic means. If you haven’t been active in the past few months for no reason, brands will pick up on that while sifting through their options. Such delays and postponements are unacceptable when you’re running a business and can incur a huge drop in sales for them. Brands want someone reliable and authentic, who offers engaging content to their audience.
Develop a Mutual Understanding
If you’re new to the world of influencer marketing, don’t set the bar too high. Brands will automatically flock to those with a large following and revert if you’re unwilling to negotiate a deal. It’s crucial to have a mutual understanding of trust and a relationship that adds value to both of your ventures.
So top influencer tip here is to get on the same page as your collab partners from the very beginning.
Businesses will stay if you understand their vision, mission, marketing objectives, and target market while pitching their name as your go-to choice for a product/service. But your content shouldn’t sound too sales-y while you promote their brand because that’s off-putting for your followers.
In the case that it’s a win-win for both parties, consider the deal done.
Reliable Monitoring and Reporting
While you’re entering a collaboration with businesses, bear in mind that it’s a business deal. You can set your terms and negotiate with them at the start, but understand that it’s a collaboration that shares ownership. You’ll still be the content creator and the brand the product seller, but they’re entitled to have a say in tailoring your content for their promotions.
You need to be open to criticism and listen to suggestions. Businesses value collaborations when they’re able to monitor the progress and get regular reports on ROIs. They might ask for updates or question unprecedented delays. If you’re uneasy about sharing authority, brands might not return for a collaboration.
So last influencer tip of the day: offer sufficient reporting tools to businesses you want to work with. Then you’ll see the collaboration requests continue to roll in.
If you’re looking for a vast social media influencer platform that can cater to your marketing needs, here it is.
Afluencer welcomes the business community to a world of top social media influencers. We know that influencer marketing is the need of the hour for digital commerce.
We understand your marketing programs and can find the right influencer to market your business. From fashion to healthcare, we have a social media icon in every industry.
Dial (916) 480-8425 to chat with our representative today.