With the rise of social media influencer programs, it’s become increasingly common for mothers to leverage their popularity as influencers to build a business. In fact, mom influencers have been able to monetize their passions and turn them into entire brands that extend far beyond just being a mother.
If you’re looking for help, Afluencer can help you to connect with mom bloggers or influencers. Here’s a guide to help you understand the popularity of mother influencers on social media.
1. What is a mom influencer?
A mom influencer is an online celebrity with a vast, engaged following that consists of other moms. They’re typically bloggers but can also be Instagrammers or YouTubers. Being an online celebrity is not just about the numbers though. It’s also about generating meaningful engagement and conversations with their audience.
They are your favorite online personalities. The ones you watch on YouTube or follow on other platforms because they can help you solve your problems. Whether it’s how to take care of your baby, choosing the best products for cleaning your home, or how to find healthy snacks for the kids.
2. Reasons why people follow mom influencers
People like to follow mom influencers for a variety of reasons:
- They love to see what their kids are up to and share that experience with other moms.
- They like the natural and relatable content that mom influencers share.
- The content is highly entertaining, and it makes them laugh.
But out of all these reasons, why do people choose to be mom influencers? Is it because they love moms so much? No! It’s because they want something from them. They want free products or services from brands in return for helping them better reach their audience.
3. Businesses sponsor and work with mom influencers
Influencers are more connected, influential, and trusted than celebrities or other traditional advertising platforms. By working with mom influencers instead of using expensive celebrity endorsements, brands can put their money to good use in a much more effective way.
The average CPM (cost per thousand) when working with mom influencers is lower than if the brand was doing something similar through traditional channels. The cost savings alone make this an attractive option for brands looking to reach their audience with influencer marketing programs.
4. Social media influencers are the new celebrities
The rise of social media has launched a new breed of influencers who make money from their content, not by selling products. These influencers rake in thousands of dollars per year on Instagram, Snapchat, and YouTube.
These social media mom influencers have built successful businesses around their blogs and related marketing efforts. They market themselves as experts in parenting and lifestyle topics. Their massive communities—which they’ve cultivated through social media—provide them with a constant source of income through advertising and affiliate marketing opportunities.
Social media influencer marketing has made it easier than ever for busy mothers to find the resources they need to live a more fulfilling life. From mommy blogs and online groups to social media influencers, there is no shortage of opportunities for moms looking to connect with other mothers in similar situations.
If you’d like to connect with top brands within your niche or find an influencer for your brand, we provide influencer marketing resources for all types of social media platforms. Contact us today for more information.