When it comes to beauty products, social media influencers are the new faces of advertising that bring in big sales. And they’re making their mark not just on cosmetics brands but on the world. Unilever is one of the companies that have taken note. They found that women aged 18–34 are significantly influenced by recommendations from social media stars when purchasing beauty products. The company’s Dove brand has capitalized on this trend by launching its #SpeakBeautiful influencer marketing program in collaboration with YouTube star Ingrid.
If you’re looking for help, check out Afluencer’s app to find a social media creator that best suits your needs. Here’s a guide to help you understand how social media influencers can make a beauty company’s sales go up:
1. The audience listens to social media influencers
Social media influencers are on the rise, and they’re changing the way people buy beauty products. An astounding 84% of millennials report that social media content has influenced their purchase decision. Beauty influencers can help you connect with an audience that is hard to reach and grow those sales numbers.
These content creators have tremendous power over their followers, so finding one who’s a good fit for your brand is essential if you want to see results from your campaign.
2. Social media marketing builds consumer trust
Influencer marketing is a powerful tool in the digital age. It gives brands a way to create authentic relationships with customers, and it allows them to spread their message through new channels.
It is one of the most effective ways to reach your target audience online today. Consumers view recommendations from social media personalities as trustworthy. Influencers can help you get more eyes on your brand, build trust with customers and ultimately increase sales.
3. Consumers relate to social media influencers on a personal level
Social media platforms with creators in the beauty industry have become the best way to reach an audience and achieve sales faster. The success of these relationships is driven by product reviews and recommendations that are authentic, engaging, and come from someone who consumers look up to. Influencers also allow brands to target their ideal consumers with relevant content that can be easily spread through word-of-mouth recommendations.
4. Social media influencers are ideal for reaching consumers with different ethnicities
In the beauty industry, a social media influencer can be an asset. Research suggests that consumers are more likely to buy a product if a friend or family member recommends it. However, when consumers have questions about using a product, they turn to social media rather than their peers.
A top influencer in the beauty industry has over two million followers on Instagram alone. This kind of reach makes them ideal for reaching consumers of various ethnicities.
Social media influencers are a powerful sales tool in the marketing of beauty products. The best thing about influencers is that they can take your brand to millions of people in an instant. However, finding the right influencer match for your product doesn’t always happen overnight. To ensure you get results from your influencer marketing program, it’s crucial to find a top social media person who aligns well with your brand and has followers interested in what you are trying to sell.