Posted on August 18, 2023
🎯 Scoring Social Media Content Creators for Your Brand with Afluencer
If you’re on social media, it’s highly likely that you follow a social media content creator. You’ve watched them grow in their career, seen some of the benefits they bring in for the companies they partner with, and thought, “This is what our brand needs”. You’re definitely on the right track. In fact, according to […]
Posted on June 18, 2023
Deinfluencing: How It’s Impacting Brand & Influencer Relations
This might come as a surprise to some but influencing appears to be on its way out, at least that’s what some experts believe. The $7.36 billion industry is growing at a CAGR (compound annual growth rate) of 32.5 percent but some argue that it has gotten too big and it is time to put […]
Posted on November 06, 2022
A Start-To-Finish Guide On User-Generated Content
When IKEA wanted to break into the UK and Ireland markets, they faced the challenge of creating a mix of global and local content to drive sales. The furniture brand nudged its local customers to share pictures of their products at IKEA at Mine, a platform dedicated to user-generated content (UGC). This emphasis on UGC […]
Posted on December 21, 2021
3 Ways to Improve Your Brand Recall
A trustworthy brand is the foundation of any successful business. Customers will have tough time finding you if they don’t know where to find you. However, there are ways to overcome this issue. There are millions of firms expressing their ideas; therefore, standing out without investing a fortune needs a herculean strategy. Businesses now have […]
Posted on September 26, 2021
Booking Influencers:Â How to Find & Book Influencers
Paid partnerships flying all over social media, thousands of views and likes, followers bubbling with “WOW I love this, I’m ordering it right now” kinda comments, and here you are with a little FOMO and a whole lot of tenacity to figure out how to find and book influencers — for your own big collaboration […]