Posted on December 15, 2020

Why You Need a Brand Motto and Mission for Marketing in 2021

You might think “just do it” is Nike’s slogan or “to make people happy” Disney’s vision. Technically, the former is classified as a tagline, whereas the latter is the vision statement. But to sum it up, these words are what people remember these brands by. That’s the essence of a brand motto. The mission, vision, […]

Posted on October 13, 2020

The Latest Marketing Trend: Brand Collaboration

The premise of influencer marketing is quite basic — it relies on finding influencers with a large audience who is interested in sharing their support for your product or service. It is found that 17% of companies spend over half their marketing budget on influencers. The latest marketing trend is certainly brand collaboration with influencers […]

Posted on July 14, 2020

Exploring Platforms: Using Twitch to Stay Connected with Customers

We’re halfway through 2020, and the world has undergone a dramatic shift due to the impacts of COVID-19. As of early March, most schools were shut down, businesses implemented work-from-home-policies, and many entertainment events were postponed or canceled. With most of the world now living, working, socializing, and enjoying entertainment online, brands and businesses have […]

Posted on May 06, 2020

Working With Food Influencers: 5 Strategies to Consider

Working with influencers is a great way for a food company to achieve its business goals. Nearly everyone can benefit from forming a good working relationship with influencers in their niche. Regardless of whether your business offers food products, ingredients, utensils, or catering services. These are 5 ways you can start working with food influencers […]

Posted on September 23, 2019

Why Brands Starting Small Need Influencers to Boost Their Business

The United States Small Business Administration reports that the number of small brands in the country is 29.6 million. Every year, the establishment of new businesses means the emergence of more jobs, with as many as 1.4 million posts. These businesses might be small in stature, but they are by no means small in number. They […]

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