Posted on December 06, 2021
Qualities of a Good Influencer
You will find hundreds of articles on the web that talk about how to be a good influencer and what one can do to be one. It isn’t only about having a reach or a huge number of followers, there are several other factors that decide the reliability of an influencer. This is why it […]
Posted on September 02, 2021
How to Win the Hearts of People as an Influencer
Being an influencer is not an easy task considering you always have to look for ways to engage with your audience. Moreover, in today’s world, this task can be tricky as one small mistake can make you lose your followers. Cancel culture has created a significant impact on our digital lives, and especially in the […]
Posted on June 30, 2020
How to Recognize and Avoid Influencer Fraud
One unfortunate reality of the influencer marketing world is the continuing problem with fraudulent influencers. There are many ways in which influencer fraud can occur, but purchasing followers looks to be the most prevalent strategy. In this type of fraud, the influencer will artificially increase their number of followers, use bots, paid followers, or take […]
Posted on June 17, 2020
Why Do Some People Hate Influencers?
Most people think that being an influencer is an easy job. All you have to do is take fancy photos of yourself or of your food and post them on Instagram, right? Wrong. While it’s true that several people follow this model and attach the “influencer” label to themselves, here’s a quick fact: everyone on […]
Posted on May 06, 2020
Selecting an Influencer: Is Your Social Media Influencer Really Influential?
Selecting an influencer can be tricky but knowing how to get influencers is easily the most important part of any influencer marketing campaign. Marketers understand the importance of influencer marketing and about 63% of businesses intend to increase their influencer marketing budgets. It is a reliable marketing technique as it offers good returns and can […]