influencer authenticity

Posted on May 06, 2020

Selecting an Influencer: Is Your Social Media Influencer Really Influential?

Selecting an influencer can be tricky but knowing how to get influencers is easily the most important part of any influencer marketing campaign. Marketers understand the importance of influencer marketing and about 63% of businesses intend to increase their influencer marketing budgets. It is a reliable marketing technique as it offers good returns and can […]

Posted on December 05, 2019

Recognizing Fake Instagram Accounts

One of the biggest problems Instagram has is fake accounts. You’ve probably come across a fake account if you’ve spent any amount of time on Instagram. But may not have recognized it as being a fake Instagram account. The main reason for fake Instagram accounts is the importance placed on the number of followers an […]

Posted on November 27, 2019

Instagram Influencers and Small Businesses

Instagram is one of the most popular social media platforms. And it’s also one of the fastest-growing platforms that also offers high engagement rates. All of this makes it easy to see why it’s the preferred platform for businesses, big and small. There are over 25 million companies who use Instagram to advertise and promote […]

Posted on July 18, 2019

Micro-Influencers Can Bring to the Table What Mainstream Influencers Can’t

When you think of influencer marketing. Or even of the term ‘social media influencer’. There are doubtlessly only a few names that pop up in your head. The Kardashians and the Jenners are most probably up there, right? But when you think a little harder and try thinking of social media influencers in terms of […]

Posted on July 15, 2019

3 Tips for Finding the Right Social Media Influencers for Your Brand

From Amazon to Gucci. You’ll find that there’s hardly a high-end brand that does not have a social media influencer working for them. For a simple run-up, hear this out… Fashion Nova in 2018 roped in three times the billion-dollar figure that Gucci was able to score in EMV. All because they collaborated with the […]



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