Posted on June 30, 2020

How to Recognize and Avoid Influencer Fraud

One unfortunate reality of the influencer marketing world is the continuing problem with fraudulent influencers. There are many ways in which influencer fraud can occur, but purchasing followers looks to be the most prevalent strategy. In this type of fraud, the influencer will artificially increase their number of followers, use bots, paid followers, or take […]

Posted on June 17, 2020

Why Do Some People Hate Influencers?

Most people think that being an influencer is an easy job. All you have to do is take fancy photos of yourself or of your food and post them on Instagram, right? Wrong. While it’s true that several people follow this model and attach the “influencer” label to themselves, here’s a quick fact: everyone on […]

Posted on June 15, 2020

Beauty Influencer Mistakes That Will Kill Your Career

Beauty influencers sure are all the rage these days. From Kylie Cosmetics to Rihanna’s Fenty, they dominate the conversation. And let’s not forget the OGs—Huda Kattan of Huda Beauty and James Charles of YouTube drama fame. But getting up there with all those shiny names is tough. The beauty influencer path is long and full […]

Posted on May 06, 2020

Selecting an Influencer: Is Your Social Media Influencer Really Influential?

Selecting an influencer can be tricky but knowing how to get influencers is easily the most important part of any influencer marketing campaign. Marketers understand the importance of influencer marketing and about 63% of businesses intend to increase their influencer marketing budgets. It is a reliable marketing technique as it offers good returns and can […]

Posted on December 05, 2019

How to Recognize Fake Instagram Accounts & Posts

One of the biggest problems on Instagram is fake posts and fake user accounts. You’ve probably come across a fake account or post even if you’ve spent any amount of time on Instagram. But may not have recognized any of the posts or accounts on Instagram as being fake. The main reason for fake Instagram […]

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