Posted on November 06, 2022
A Start-To-Finish Guide On User-Generated Content
When IKEA wanted to break into the UK and Ireland markets, they faced the challenge of creating a mix of global and local content to drive sales. The furniture brand nudged its local customers to share pictures of their products at IKEA at Mine, a platform dedicated to user-generated content (UGC). This emphasis on UGC […]
Posted on January 28, 2022
3 Ways to Strengthen Your Influencer Profile on Social Media
Influencer marketing has blown up in recent years with the rise of social media stars and celebrities. The marketing strategy has emerged as a successful and promising method, and influencers are overwhelmed with various collab opportunities. According to statistics, over 3.7 billion social media users worldwide, and the influencer marketing industry is valued at a […]
Posted on October 11, 2021
How to Handle Internet Trolls
Trolling is a real problem and nobody seems to be immune. Both men and women face cyberbullying as the internet makes it easy for people to hide behind fake identities and do whatever they wish to do. About 36.5% of people agree that they have been bullied online at some point in their life. Another […]
Posted on August 05, 2021
56 Gaming Influencers Waiting For You To Challenge Them
The gaming industry is among the largest businesses out there. It is one of the few industries where not just producers but even gamers make money by streaming content, posting reviews, and so on. We have seen gaming influencers increase in popularity during the pandemic — with a large number of people turning to video […]
Posted on June 23, 2021
Influencer Engagement Rate: Is It Important When Finding An Influencer?
If you’ve been around the block a few times, you’ll have already heard or know of influencer engagement rates. But for those of you who are new to the neighborhood, here’s what it is: What Is Influencer Engagement Rate? Influencer engagement rate is a measurement that provides a representation of the activity levels between content […]