Posted on April 09, 2021

Being Relatable as an Influencer: The Dos and Don’ts

People appear to have realized that being a relatable influencer is directly proportional to being likable. Sure, that’s true, if you do it once or twice—that will get you people’s love. But the more you overdo it, the more people are going to ask: Are you really all that relatable or are you fake? And […]

Posted on September 15, 2020

Influencer Tips: Reaching Out and Connecting with Businesses

Influencer marketing has developed a solid foundation for e-commerce, and many small and medium businesses bank on their support for PR. If you’re an influencer, seeing sponsored posts, brand collaborations, and product reviews on your feed will not come as a surprise to your followers. Social media users are under the impression that influencers have […]

Posted on August 27, 2020

Why You Should Always Perform A Risk Assessment Before an Influencer Partnership

Whenever a brand is looking at a potential influencer collab they will consider various metrics to ensure a good fit. Most marketers will look at an influencer’s follower count, engagement rates, aesthetic, location, target audience, and more. While all of these metrics are extremely important from a business perspective they also paint an incomplete picture […]

Posted on June 30, 2020

How to Recognize and Avoid Influencer Fraud

One unfortunate reality of the influencer marketing world is the continuing problem with fraudulent influencers. There are many ways in which influencer fraud can occur, but purchasing followers looks to be the most prevalent strategy. In this type of fraud, the influencer will artificially increase their number of followers, use bots, paid followers, or take […]

Posted on October 29, 2019

The Ultimate Guide to Becoming an Influencer

What makes us write an ultimate guide on how to become an influencer? Why do a huge number of millennials want to be social media influencers over any other career option? As of 2019, the social media influencer marketing industry is a $10 billion one—and people who’re business-savvy know what a great feat that is. Among all […]

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