Posted on June 23, 2021
Influencer Engagement Rate: Is It Important When Finding An Influencer?
If you’ve been around the block a few times, you’ll have already heard or know of influencer engagement rates. But for those of you who are new to the neighborhood, here’s what it is: What Is Influencer Engagement Rate? Influencer engagement rate is a measurement that provides a representation of the activity levels between content […]
Posted on February 08, 2021
Why Does Influencer Marketing Work?
Most people aren’t too fond of ads; no one goes out of their way to see one (unless it’s very funny, alluring, etc.). The growth and ubiquity of ad-blockers are a testament to how averse to ads most people are. Consider a YouTube video with a sponsorship segment that disrupts a video’s flow. It’s a […]
Posted on December 16, 2020
Why Does Your Business Need An Influencer
The pandemic has hit businesses hard and we all want to adopt the best marketing strategies to rebuild. But with all the marketing avenues available, why would your business need to look towards influencer marketing as an option? Social media has opened up the world of communication that connects people everywhere, and where influencers have […]
Posted on September 20, 2020
How To Prepare For Your First Instagram Live
In the past several months, Instagram Live has proven to be one of the top ways for brands and creators to connect with their audiences. The rawness and authenticity that live content offers have become something that allows audiences to see an un-edited version of their favorite influencers. While this is part of its appeal […]
Posted on June 16, 2020
How To Grow Your Instagram Followers
For most influencers, Instagram blogging begins with partnering with a brand, directly approaching the blogger, or connecting through different channels. Once they’ve partnered, it takes some time to establish a working rapport, a set of missions, visions, values, and goals. If you’re looking for how to grow your Instagram followers so you can land more […]