Posted on July 25, 2021

Benefits of Influencer Partnerships and Key to Success

Brands are pumping more and more dollars into the influencer marketing arena, but for what reason? Business Insider intelligencer estimates that by 2022, brands will be spending $15 billion on influencer marketing. There’s been a significant shift in how brands advertise their products and services online. While banners and posters are great for awareness, consumers […]

Posted on June 23, 2021

Influencer Engagement Rate: Is It Important When Finding An Influencer?

If you’ve been around the block a few times, you’ll have already heard or know of influencer engagement rate. But for those of you who are new to the neighbourhood, here’s what it is: What Is Influencer Engagement Rate? Influencer engagement rate is a measurement that provides a representation of the activity levels between content […]

Posted on February 08, 2021

Why Does Influencer Marketing Work?

Most people aren’t too fond of ads; no one goes out of their way to see one (unless it’s very funny, alluring, etc.). The growth and ubiquity of ad-blockers are a testament to how averse to ads most people are. Consider a YouTube video with a sponsorship segment that disrupts a video’s flow. It’s a […]

Posted on December 16, 2020

Why Does Your Business Need An Influencer

The pandemic has hit businesses hard and we all want to adopt the best marketing strategies to rebuild. But with all the marketing avenues available, why would your business need to look towards influencer marketing as an option? Social media has opened up the world of communication that connects people everywhere, and where influencers have […]

Posted on September 20, 2020

How To Prepare For Your First Instagram Live

In the past several months, Instagram Live has proven to be one of the top ways for brands and creators to connect with their audience. The rawness and authenticity that live content offers have become something that allows audiences to see an un-edited version of their favorite influencers. While this is part of its appeal […]



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