influencer engagement

Posted on May 08, 2020

The Dos and Don’ts of Instagram Blogs

Ten years ago, the thought of an “Instagram blog” would’ve been met with general mockery. After all, what does a photo-sharing social media app have to do with blogging? And yet, we live in a time when some of the best social media influencers blogs through Instagram. It’s one of the most popular forms of social […]

Posted on May 06, 2020

Selecting an Influencer: Is Your Social Media Influencer Really Influential?

Selecting an influencer can be tricky but knowing how to get influencers is easily the most important part of any influencer marketing campaign. Marketers understand the importance of influencer marketing and about 63% of businesses intend to increase their influencer marketing budgets. It is a reliable marketing technique as it offers good returns and can […]

Posted on April 15, 2020

Impact Of Influencer Marketing On Your Business

Social media is taking over an ever-larger segment of the marketing sector and is becoming increasingly influential for most business markets. As social media platforms become further saturated, it has, in turn, become harder to reach an audience. Therefore, businesses are having to find better ways to promote their products or services. Right now, influencer […]

Posted on March 29, 2020

Influencing in a Socially-Distanced World (A 2020 Playbook)

Paid brand partnerships on hold.  Canceled events. Travel on a standstill.  The whole world practically on lockdown. And your livelihood has taken a turn. Social distancing is the new order of the day for influencers.  Because containing the coronavirus crisis is a top global priority. Not quite what we had in mind for 2020, right? […]

Posted on March 18, 2020

Major Red Flags that the Influencer you’re working with is a Quack

It’s almost like a rule in the business world that wherever money starts flowing, crackpots show up who try to pass themselves off as experts when they really don’t know anything at all. It’s the same case with the social media influencer industry. Every day red flags go up and people come up to us […]

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