Posted on June 01, 2023
Influencer Marketing Trends & Statistics for Now and Beyond
Influencer marketing has earned its place as an integral part of the modern marketer’s toolbox due to its power to help companies build brand awareness, reach target audiences, and grow their businesses. What started as sharing recommendations and influencing people through social media has become an actual job for influencers and content creators. The advent […]
Posted on April 02, 2023
How Artificial Intelligence Is Changing Influencer Marketing for Brands and Influencers
Artificial Intelligence (AI) is changing the world and even big companies like Microsoft and Tesla is entering the space. ChatGPT has revolutionized how we ask questions and Elon Musk predicts that AI will change other industries too. Is influencer marketing safe? We don’t think so. In this article, we’ll talk about the role of AI […]
Posted on January 20, 2023
Influencer Marketing for Shopify: 5 Things You Need to Know
When Lena Sarsour and Akram Abdallah started Nominal, their Shopify jewelry brand, they didn’t have enough money to pay influencers. Instead, they gifted their jewelry to a few influencers and found visibility when these influencers posted positive reviews of their products. And guess what? It paid off. Today, Nominal is a seven-figure business and is […]
Posted on November 06, 2022
A Start-To-Finish Guide On User-Generated Content
When IKEA wanted to break into the UK and Ireland markets, they faced the challenge of creating a mix of global and local content to drive sales. The furniture brand nudged its local customers to share pictures of their products at IKEA at Mine, a platform dedicated to user-generated content (UGC). This emphasis on UGC […]
Posted on September 04, 2022
How to Approach Influencers for Affiliate Marketing
The line between influencer and affiliate marketing is slowly disappearing. Brands want more business and they’re willing to try new things. While influencers offer great results, affiliates aren’t any less impressive. When you put them together, they can provide results that are unmatched. The affiliate marketing industry is worth $12 billion, whereas the influencer marketing […]