Posted on September 26, 2023
Social Media Organic Reach Decline: The Defensive Strategy
Social media platforms’ algorithms are constantly evolving, and as a result, organic reach is increasingly becoming difficult to achieve. Platforms like Facebook and Instagram have introduced algorithms that prioritize content based on factors (like relevancy, engagement, and user preferences). It’s for a good reason: These algorithmic changes make these social media platforms’ advertising options more […]
Posted on September 08, 2023
10 Ways to Use Influencer Marketing During the Holiday Season
Another holiday season is just around the corner, and brands are looking for ways to cash in on the holiday sale frenzy. However, the fierce competition makes it hard for brands to stand out, forcing them to rely heavily on discounts, soon becoming a race to the bottom. The good news is that you don’t […]
Posted on September 06, 2023
SEO vs Influencer Marketing: Igniting Digital Evolution for Unstoppable Success
Imagine a marketing arena where strategies duel like gladiators, each vying for supremacy in the quest for online victory. In one corner stands the master of search engines, SEO, armed with keyword sorcery and algorithmic finesse. Then in the other corner, the influencer marketing maverick steps forward, wielding the power of authenticity and human connection. […]
Posted on July 05, 2023
Influencer Marketing Budget: Tips for Large, Small, or No Budgets
You’ve exhausted your budget on Google and Facebook ads. But even though you’re getting traction, it either remains minimal or doesn’t generate substantial sales for your Shopify store. You’re not alone. But with the increase in social media ads and the decrease in users’ attention spans, it’s essential to look beyond traditional marketing strategies. The […]
Posted on June 01, 2023
Influencer Marketing Trends & Statistics for Now and Beyond
Influencer marketing has earned its place as an integral part of the modern marketer’s toolbox due to its power to help companies build brand awareness, reach target audiences, and grow their businesses. What started as sharing recommendations and influencing people through social media has become an actual job for influencers and content creators. The advent […]