Posted on April 14, 2023
How to Become a Micro-Influencer
How many times have you scrolled through TikTok or Instagram, watching content from influencers, and thought, “I could do that”? Probably more often than you’d like. If you’ve been dreaming of making it big as an influencer, there’s never been a better time to start. Business Insider reports micro-influencers can make as much as $5,000 […]
Posted on March 03, 2023
Micro vs Macro-Influencers: Who’s the Best for Your Brand (+ Examples)
It’s a new year, and you’re excited to invest a chunk of your marketing budget in influencer campaigns. But just as you’d hit the ground running with your campaign prep, it all stops. You need to know how to choose between micro and macro-influencers for your brand. You’re not alone in this dilemma. These two […]
Posted on December 16, 2022
How To Find, Vet, And Hire Micro-Influencers
Until a few years ago, partnering with mega-celebrities was the only way brands knew how to run influencer marketing campaigns. Today, micro-influencers are ruling all social platforms, and Brand Collabs give a new meaning to influencer marketing. With micro-influencers owning 91% of the total market share in 2021, you’re losing out if you’re not investing […]
Posted on November 25, 2022
17 Teen Influencers Showing Us How It’s Done
You know that they say—the early bird gets the worm. In this round-up of teen influencers, you’ll discover young adults on the path to greatness (yes, it sounds like part of a speech from a movie but it’s true). Some have hundreds of thousands of followers, others are at the beginning of their influencer journey. […]
Posted on August 18, 2022
Shopify & The Creator Economy: What You Need to Know
A YouTube creator dips a straw in milk, holds it in, then inserts the contraption into the middle of an Oreo cookie. The result? A milky countertop. It was a failure. The contraption was supposed to double the size of the cookie’s center cream. Yet the video “Trying Dumb Life Hacks” has over 30 million […]