Posted on December 16, 2022
How To Find, Vet, And Hire Micro-Influencers
Until a few years ago, partnering with mega-celebrities was the only way brands knew how to run influencer marketing campaigns. Today, micro-influencers are ruling all social platforms, and Brand Collabs give a new meaning to influencer marketing. With micro-influencers owning 91% of the total market share in 2021, you’re losing out if you’re not investing […]
Posted on November 25, 2022
17 Teen Influencers Showing Us How It’s Done
You know that they say—the early bird gets the worm. In this round-up of teen influencers, you’ll discover young adults on the path to greatness (yes, it sounds like part of a speech from a movie but it’s true). Some have hundreds of thousands of followers, others are at the beginning of their influencer journey. […]
Posted on August 18, 2022
Shopify & The Creator Economy: What You Need to Know
A YouTube creator dips a straw in milk, holds it in, then inserts the contraption into the middle of an Oreo cookie. The result? A milky countertop. It was a failure. The contraption was supposed to double the size of the cookie’s center cream. Yet the video “Trying Dumb Life Hacks” has over 30 million […]
Posted on April 06, 2022
4 Types of Influencers You Must Know
Choosing the right type of influencers for your marketing campaign will depend on your business objectives, budget, preferred social media platform, and target audience. Depending on the niche of your business, in most cases, you will want to partner with influencers who are experts in a similar industry. However, there are times when it would […]
Posted on October 10, 2021
Micro-Influencer Talks About How to Be a Successful Social Media Influencer
Every other person you meet is working to create a presence on the web and be an influencer. Some people want money, some yearn for fame, and some just want to know how it feels to be important. However, not everyone’s going to find success since competition on the web is tough and there already […]